Normal view
MARC view
Customer loyalty programs (Topical Term)
Used for/see from:
- Frequency marketing programs
- Loyalty marketing programs
See also:
- Broader heading: Marketing
- Customer clubs
Work cat.: 97-48985: Butscher, S. Customer clubs and loyalty programmes, 1998.
ABI/Inform, Dec. 16, 1997.
WWW, Jan. 5, 1998 (frequency marketing programs; loyalty marketing programs)