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Database marketing (Topical Term)

Number of records used in: 9
Preferred form: Database marketing
Used for/see from:
  • Earlier heading: Data base marketing
See also:

Work cat.: Shaw, R. Database marketing, 1990.

BPI; Ostrow. Dict. of marketing; Jefkins. Inter. dict. of marketing and communication; OSER

Here are entered works on a form of direct marketing whereby a constantly updated database is used to develop customer relations and marketing strategies.

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