Campaign for Real Ale (Corporate Name)

Good beer guide 1975: cover (CAMRA) p.[2] of cover (The Campaign for Real Ale)

GB 75-10716

Wikipedia, 26 July 2012: under Campaign for Real Ale (Campaign for Real Ale, CAMRA, is an independent voluntary consumer organisation based in St Albans, England, whose main aims are promoting real ale, real cider and the traditional British pub; the organisation was founded in 1971 by a group of four drinkers (Graham Lees, Bill Mellor, Michael Hardman, and Jim Makin) who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry; the original name was the Campaign for the Revitalisation of Ale)

Ayrshire and Wigtownshire CAMRA website, 30 Oct. 2012 (the Campaign for the Revitalisation of Ale was born on Tuesday 16 Mar. 1971; name was altered at AGM in 1973 to Campaign for Real Ale)