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Lu, Pierre Xiao (Personal Name)

Preferred form: Lu, Pierre Xiao

Elite China, 2008: t.p. (Pierre Xiao Lu) p. 4 of cover (Pierre Xiao Lu, asst. prof. marketing, Fudan Univ. Sch. of Mgmt., Shanghai)

Web site for fdsm.fudan.edu.cn/en/teacher/profile.aspx, Oct. 24, 2008 faculty, Dept. of Marketing, LU, Xiao (卢晓, PhD ESSEC, Paris, 2005)

International luxury brand strategy, 2019: eCIP t.p. (Pierre Xiao Lu) data view screen (international brand strategist in fashion and luxury branding, President of Pierre Xiao LU Institute of Luxury Brand Strategy, and Professor at the Department of Marketing at the School of Management of Fudan University, Shanghai; also Visiting Professor at HEC Paris, Essec Business School, University of Paris Dauphine, and University of Catholic Sacre Coure in Milan; PhD from Essec Business School in Paris, and specializes in luxury brand management and luxury consumer behavior studies)

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