MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02365cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240508140045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120529s2013 njua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Changed OCLC from 795181925 to 812486634 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
LOCATION |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118249321 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118249321 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b13001188 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)812486634 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKMGB |
| Modifying agency |
YDXCP |
| -- |
OCLCO |
| -- |
BWX |
| -- |
OCoLC |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 9 (RLIN) |
231690 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research essentials / |
| Statement of responsibility, etc. |
Carl McDaniel, Jr., Roger Gates. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 452 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2010. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The Role of Marketing Research in Management Decision Making -- |
| Miscellaneous information |
2. |
| Title |
Problem Definition, Exploratory Research, and the Research Process -- |
| Miscellaneous information |
3. |
| Title |
Secondary Data and Databases-- |
| Miscellaneous information |
4. |
| Title |
Qualitative Research-- |
| Miscellaneous information |
5. |
| Title |
Traditional Survey Research -- |
| Miscellaneous information |
6. |
| Title |
Online Marketing Research -- |
| Miscellaneous information |
7. |
| Title |
Primary Data Collection: Observation-- |
| Miscellaneous information |
8.\ |
| Title |
Primary Data Collection: Experimentation and Test Markets -- |
| Miscellaneous information |
9. |
| Title |
The Concept of Measurement and Attitude Scales -- |
| Miscellaneous information |
10. |
| Title |
Questionnaire Design -- |
| Miscellaneous information |
11. |
| Title |
Basic Sampling Issues -- |
| Miscellaneous information |
12. |
| Title |
Sample Size Determination -- |
| Miscellaneous information |
13. |
| Title |
Data Processing, Data Analysis, and Statistical Testing -- |
| Miscellaneous information |
14. |
| Title |
More Powerful Statistical Methods -- |
| Miscellaneous information |
15. |
| Title |
Communicating Results and Managing Marketing Research. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 9 (RLIN) |
227567 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13001188 |
| b |
13-08-21 |
| c |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
658.83 MCD |
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1 |
| i |
A499849B |
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| l |
smain |
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27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons |
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$133.82 |
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29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
658.83 MCD |
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1 |
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A541246B |
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.i1347280x |
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22-01-16 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
