MARC details
| 000 -LEADER |
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| fixed length control field |
02825cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn795687234 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240123154028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120615s2013 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012024141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780132664257 |
| Qualifying information |
(hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0132664259 |
| Qualifying information |
(hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273779414 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0273779419 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000049547234 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
14338703 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)795687234 |
| Canceled/invalid control number |
(OCoLC)864540525 |
| -- |
(OCoLC)1039588718 |
| -- |
(OCoLC)1091645598 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
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YDXCP |
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BWX |
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CDX |
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OCLCF |
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OCLCQ |
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OCLCO |
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TOH |
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BDX |
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TULIB |
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OCLCQ |
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I8M |
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OCLCQ |
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ERL |
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AU@ |
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OL$ |
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OCLCQ |
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OCLCO |
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OCLCL |
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Z5A |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
K45 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956-. |
| 9 (RLIN) |
417016 |
| 245 10 - TITLE STATEMENT |
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| Title |
Strategic brand management : |
| Remainder of title |
building, measuring, and managing brand equity / |
| Statement of responsibility, etc. |
Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxviii, 562 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. Opening Perspectives -- 1. Brands and Brand Management -- Part II. Identifying and Establishing Brand Positioning and Values -- 2. Customer-Based Brand Equity and Brand Positioning -- 3. Brand Resonance and the Brand Value Chain -- Part III. Designing and Implementing Brand Marketing Programs -- 4. Choosing Brand Elements to Build Brand Equity -- 5. Designing Marketing Programs to Build Brand Equity -- 6. Integrating Marketing Communications to Build Brand Equity -- 7. Leveraging Secondary Brand Associations to Build Brand Equity -- Part IV. Measuring and Interpreting Brand Performance -- 8. Developing a Brand Equity Measurement and Management System -- 9. Measuring Sources of Brand Equity : Capturing Customer Mind-Set -- 10. Measuring Outcomes of Brand Equity : Capturing Market Performance -- Part V. Growing and Sustaining Brand Equity -- 11. Designing and Implementing Branding Architecture Strategies -- 12. Introducing and Naming New Products and Brand Extensions -- 13. Managing Brands over Time -- 14. Managing Brands over Geographic Boundaries and Market Segments -- Part VI. Closing Perspectives -- 15. Closing Observations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
371221 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| h (OCLC) |
HELD BY Z5A - 115 OTHER HOLDINGS |
