MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03033cam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230526151519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190614t20192019caueb ||0| ||eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019932562 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Z3950 Direct Search: Record 0 of 7 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Z9350 Search Query @attr 1=7 "9781526478887" |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 10950(21400) : OK |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1526478862 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526478863 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1526478889 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526478887 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1526485400 |
| Qualifying information |
ePub |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781526485403 |
| Qualifying information |
ePub |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1104396377 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
BDX |
| -- |
UKMGB |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
CHVBK |
| -- |
CDX |
| -- |
NLSHB |
| -- |
OCLCQ |
| -- |
Z5A |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.C54745 2019 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8 CON |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Contemporary issues in marketing : |
| Remainder of title |
principles & practice / |
| Statement of responsibility, etc. |
edited by Ayantunji Gbadamosi. |
| 246 13 - VARYING FORM OF TITLE |
|---|
| -- |
ontemporary issues in marketing :principles and practice |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 462 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Introducing contemporary marketing -- 1. Marketing: The Paradigm Shift -- 2. Contemporary Global Marketing -- 3. Contemporary Marketing Research -- 4. Neuromarketing -- Part II. Exploring meanings in contemporary consumption -- 5. The Contemporary Consumer -- 6. Brands, Branding and Brand Culture -- 7. Marketing Ethics, Green and Sustainable Marketing-- Part III. Technology, business and contemporary marketing -- 8. Digital Marketing -- 9. Entrepreneurial and SME Marketing -- 10: Business-to-Business (b2b) Marketing-- Part IV. Marketing non-conventional market offerings -- 11. Social and Non-Profit Marketing -- 12. Nation and Place Marketing -- 13. Arts Marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organizations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners' perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gbadamosi, Ayantunji, |
| Relator term |
editor. |
| 9 (RLIN) |
857049 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Ebook version : |
| International Standard Book Number |
9781526485403 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)1104302302 |
| -- |
(OCoLC)1104323208 |
| -- |
(OCoLC)1104459161 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Suppress in OPAC |
No |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
