MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03203cam a2200469 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221103184929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110909s2011 sz a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Z3950 Direct Search: Record 1 of 16 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Z9350 Search Query @attr 1=7 "9782940411504" |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 11200(23050) : OK |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
2940411506 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940411504 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940447195 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940447190 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)751033642 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SISPL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
SISPL |
| Modifying agency |
SINLB |
| -- |
VMC |
| -- |
H9Z |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BDX |
| -- |
OCLCF |
| -- |
TULIB |
| -- |
OCLCQ |
| -- |
CNGUL |
| -- |
PHCSB |
| -- |
OMB |
| -- |
UKMGB |
| -- |
Z5A |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.M356 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
659.1 MAH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahon, Nik, |
| Relator term |
author. |
| 9 (RLIN) |
1079766 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ideation / |
| Statement of responsibility, etc. |
Nik Mahon. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lausanne, Switzerland : |
| Name of producer, publisher, distributor, manufacturer |
AVA Publishing SA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
La Vergne, TN : |
| Name of producer, publisher, distributor, manufacturer |
Distributed in the USA & Canada by Ingram Publishers Services |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
183 pages : |
| Other physical details |
illustrations (chiefly colour) ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Basics advertising ; |
| Volume/sequential designation |
03 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
What is ideation? : |
| -- |
The principles of ideation ; |
| -- |
Personal creative blocks ; |
| -- |
External blocks ; |
| -- |
Interview : Simon Cenamor and Raymond Chan of HMDG ; |
| -- |
Give it a go : Having plenty of ideas -- |
| -- |
Breaking through to ideas : |
| -- |
Breaking routine ; |
| -- |
Re-interpreting the problem ; |
| -- |
Lateral thinking ; |
| -- |
Challenging assumptions ; |
| -- |
Observation, curiosity and experience ; |
| -- |
Risk-taking ; |
| -- |
Interview : Nigel Clifton of EHS 4D ; |
| -- |
Give it a go : The assumption challenge - challenge! -- |
| -- |
Using creative tools to generate ideas : |
| -- |
Mind maps ; |
| -- |
Consequences ; |
| -- |
Metaphors and similes ; |
| -- |
Checklists ; |
| -- |
Assumption reversals ; |
| -- |
The rephrasing technique ; |
| -- |
Random stimulus and free association ; |
| -- |
The second-guess technique ; |
| -- |
Morphological analysis ; |
| -- |
Group brainstorming ; |
| -- |
Case study : The Toyota iQ launch ; |
| -- |
Give it a go : Focusing on the proposition -- |
| -- |
Executing creative ideas successfully : |
| -- |
Reframing ; |
| -- |
Humour ; |
| -- |
Shock and sex ; |
| -- |
Playing with type and wordplay ; |
| -- |
Demonstrations and comparisons ; |
| -- |
Engaging the audience in your campaign ; |
| -- |
Exaggeration ; |
| -- |
Experts and invented characters ; |
| -- |
Even more creative approaches ; |
| -- |
Case study : James Boag's Great Tasmanian Pipeline ; |
| -- |
Give it a go : The idea notebook. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This title provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability. |
| 9 (RLIN) |
316305 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)697267539 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Basics advertising ; |
| Volume/sequential designation |
03. |
| 9 (RLIN) |
1070011 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b30144887 |
| b |
06-09-21 |
| c |
02-12-20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 MAH |
| g |
1 |
| i |
A564256B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$31.20 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
2 |
| v |
5 |
| w |
2 |
| x |
0 |
| y |
.i13667701 |
| z |
13-01-21 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
16-12-20 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
sz |
| -- |
0 |
