MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02839cam a2200385 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221103161547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120202s2011 miua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012361068 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780866123556 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0866123555 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b2781595x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)656467550 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Educational Inst of the Amer Hotel, & Motel Assn 2113 N High st, Lansing, MI, USA, 48906, (517)3728800-2355 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
UPM |
| -- |
CDX |
| -- |
BWX |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
NEO |
| -- |
VZG |
| -- |
Z5A |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
N94 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nykiel, Ronald A., |
| Relator term |
author. |
| 9 (RLIN) |
1045227 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in the hospitality industry / |
| Statement of responsibility, etc. |
Ronald A. Nykiel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
East Lansing, Michigan : |
| Name of producer, publisher, distributor, manufacturer |
American Hotel & Lodging, Educational Institute, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 331 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 321-323) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Understanding the Hospitality Industry -- 2. Market Segmentation and the Hospitality Industry -- 3. Positioning in Line with Consumer Preferences -- 4. The Channels of Distribution -- 5. Consumers and Marketing in Perspective -- 6. Applying Key Marketing Methodologies: Marketing Research -- 7. Applying Key Marketing Methodologies: Sales -- 8. Applying Key Marketing Methodologies: Customer Service -- 9. Applying Key Marketing Methodologies: Advertising -- 10. Applying Key Marketing Methodologies: Public Relations -- 11. Applying Key Marketing Methodologies: Promotions -- 12. Applying Key Marketing Methodologies: Packaging -- 13. Applying Key Marketing Methodologies: Collateral Materials and Promotional Support -- 14. Technology and Marketing in Perspective -- 15. Applying Key Marketing Methodologies: Database Marketing -- 16. Applying Key Marketing Methodologies: Electronic Marketing -- 17. Applying Key Marketing Methodologies: Understanding Rates and Fares -- 18. Applying Key Marketing Methodologies: Pricing Strategies -- 19. Applying Key Marketing Methodologies: Revenue Maximization -- 20. Practical Ways to Maximize Marketing -- 21. The Marketing Budget -- 22. The Hotel/Unit Marketing Plan -- 23. The Corporate/Multi-Unit Marketing Plan -- 24. Marketing and the Law -- 25. Marketing, Research, and Operations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing |
| 9 (RLIN) |
712952 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b2781595x |
| b |
20-08-20 |
| c |
20-02-20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
647.940688 NYK |
| g |
0 |
| i |
A519673B |
| j |
0 |
| l |
cmain |
| n |
Reinstated on request by student 20/02/2020 |
| o |
- |
| p |
$0.00 |
| q |
|
| r |
|
| s |
- |
| t |
0 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i13657550 |
| z |
20-02-20 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-02-20 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
miu |
| -- |
0 |
