MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03043cam a2200481 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102230515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161203t20172017caua rb 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 11300(25650) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Direct Search Result |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1473919495 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473919495 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1473919509 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473919501 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)974950881 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
NLMAA |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8342 EAS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
East, Robert, |
| Dates associated with a name |
1940- |
| Relator term |
author. |
| 9 (RLIN) |
414962 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour : |
| Remainder of title |
applications in marketing / |
| Statement of responsibility, etc. |
Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Applications in marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles, CA : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 350 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
Introduction : -- |
| Miscellaneous information |
1. |
| Title |
Ideas and Explanations in Consumer Research -- |
| Miscellaneous information |
Part 2. |
| Title |
Consumption Patterns : -- |
| Miscellaneous information |
2. |
| Title |
Customer Loyalty -- |
| Miscellaneous information |
3. |
| Title |
Brand Knowledge, Brand Equity and Brand Extension -- |
| Miscellaneous information |
4. |
| Title |
Stationary Markets -- |
| Miscellaneous information |
5. |
| Title |
Market Dynamics -- |
| Miscellaneous information |
6. |
| Title |
Consumer Group Differences -- |
| Miscellaneous information |
Part 3. |
| Title |
Explaining Decision-making : -- |
| Miscellaneous information |
7. |
| Title |
Predicting and Explaining Behaviour -- |
| Miscellaneous information |
8. |
| Title |
Information Processing and Decision-Making -- |
| Miscellaneous information |
9. |
| Title |
Consumer Satisfaction and Quality -- |
| Miscellaneous information |
Part 4. |
| Title |
Market Response : -- |
| Miscellaneous information |
10. |
| Title |
Consumer Response to Price and Sales Promotions -- |
| Miscellaneous information |
11. |
| Title |
The Retail Context -- |
| Miscellaneous information |
12. |
| Title |
Word-of-Mouth Influence -- |
| Miscellaneous information |
13. |
| Title |
The Response to Advertising. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
784912 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Social aspects |
| 9 (RLIN) |
629986 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Jaywant, |
| Relator term |
author. |
| 9 (RLIN) |
902673 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wright, Malcolm, |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 9 (RLIN) |
429260 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vanhuele, Marc, |
| Relator term |
author. |
| 9 (RLIN) |
902674 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b25210026 |
| b |
06-09-21 |
| c |
01-05-18 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 EAS |
| g |
1 |
| i |
A553913B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$42.99 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
4 |
| v |
1 |
| w |
3 |
| x |
1 |
| y |
.i13603656 |
| z |
22-05-18 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
c |
| -- |
b |
| Operator's initials, OID (RLIN) |
03-05-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
