MARC details
000 -LEADER |
fixed length control field |
02588cam a2200469 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221102230513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170403t20172017vraao b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
MARC Score : 10350(21100) : OK |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Direct Search Result |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Field 300 : Pagination details were not recorded in the 300a subfield |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0195590295 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780195590296 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b25209978 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)984511121 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
AU@ |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
AU@ |
Modifying agency |
OCLCO |
-- |
YDX |
-- |
OCLCF |
-- |
NLE |
-- |
CHVBK |
-- |
NMH |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
anuc |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
u-at--- |
050 0# - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.S537 2017 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
658.8 SHA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sharp, Byron, |
Relator term |
author. |
9 (RLIN) |
1091323 |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
theory, evidence, practice / |
Statement of responsibility, etc. |
Byron Sharp. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
South Melbourne, Victoria : |
Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvii, 796 pages : |
Other physical details |
illustrations, photographs ; |
Dimensions |
25 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
1. |
Title |
What do Marketing Executives Do? -- |
Miscellaneous information |
2. |
Title |
Consumer Behaviour and Business Buyer Behaviour -- |
Miscellaneous information |
3. |
Title |
Meaningful Marketing Metrics -- |
Miscellaneous information |
4. |
Title |
Market Research -- |
Miscellaneous information |
5. |
Title |
The Marketing Environment -- |
Miscellaneous information |
6. |
Title |
Customer Segmentation and Targeting -- |
Miscellaneous information |
7. |
Title |
Product (Goods and Services) -- |
Miscellaneous information |
8. |
Title |
Physical Availability, Retailing and Shopping -- |
Miscellaneous information |
9. |
Title |
Pricing and Discounting -- |
Miscellaneous information |
10. |
Title |
Selling and Sales Management -- |
Miscellaneous information |
11. |
Title |
Advertising -- |
Miscellaneous information |
12. |
Title |
Media Decisions -- |
Miscellaneous information |
13. |
Title |
Developing and Implementing a Marketing Plan -- |
Miscellaneous information |
14. |
Title |
Global Marketing -- |
Miscellaneous information |
15. |
Title |
Ethics and Social Responsibility -- |
Miscellaneous information |
16.Social Marketing. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers."--Publisher's website. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
320442 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Professions |
General subdivision |
Marketing. |
9 (RLIN) |
322811 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial management. |
9 (RLIN) |
368318 |
776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
Record control number |
(OCoLC)987038409 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b25209978 |
b |
06-09-21 |
c |
30-04-18 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.8 SHA |
g |
1 |
i |
A527648B |
j |
0 |
l |
cmain |
o |
- |
p |
$99.00 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
8 |
v |
6 |
w |
3 |
x |
5 |
y |
.i13605227 |
z |
11-06-18 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
c |
-- |
b |
Operator's initials, OID (RLIN) |
03-05-18 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
vra |
-- |
0 |