Marketing : (Record no. 1458211)

MARC details
000 -LEADER
fixed length control field 02588cam a2200469 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221102230513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170403t20172017vraao b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note MARC Score : 10350(21100) : OK
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note Direct Search Result
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note Field 300 : Pagination details were not recorded in the 300a subfield
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195590295
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195590296
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b25209978
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)984511121
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions rda
Transcribing agency AU@
Modifying agency OCLCO
-- YDX
-- OCLCF
-- NLE
-- CHVBK
-- NMH
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code anuc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code u-at---
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .S537 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 658.8 SHA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sharp, Byron,
Relator term author.
9 (RLIN) 1091323
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title theory, evidence, practice /
Statement of responsibility, etc. Byron Sharp.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture South Melbourne, Victoria :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2017
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 796 pages :
Other physical details illustrations, photographs ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information 1.
Title What do Marketing Executives Do? --
Miscellaneous information 2.
Title Consumer Behaviour and Business Buyer Behaviour --
Miscellaneous information 3.
Title Meaningful Marketing Metrics --
Miscellaneous information 4.
Title Market Research --
Miscellaneous information 5.
Title The Marketing Environment --
Miscellaneous information 6.
Title Customer Segmentation and Targeting --
Miscellaneous information 7.
Title Product (Goods and Services) --
Miscellaneous information 8.
Title Physical Availability, Retailing and Shopping --
Miscellaneous information 9.
Title Pricing and Discounting --
Miscellaneous information 10.
Title Selling and Sales Management --
Miscellaneous information 11.
Title Advertising --
Miscellaneous information 12.
Title Media Decisions --
Miscellaneous information 13.
Title Developing and Implementing a Marketing Plan --
Miscellaneous information 14.
Title Global Marketing --
Miscellaneous information 15.
Title Ethics and Social Responsibility --
Miscellaneous information 16.Social Marketing.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers."--Publisher's website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 320442
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
General subdivision Marketing.
9 (RLIN) 322811
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management.
9 (RLIN) 368318
776 18 - ADDITIONAL PHYSICAL FORM ENTRY
Record control number (OCoLC)987038409
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b25209978
b 06-09-21
c 30-04-18
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8 SHA
g 1
i A527648B
j 0
l cmain
o -
p $99.00
q -
r -
s -
t 0
u 8
v 6
w 3
x 5
y .i13605227
z 11-06-18
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- c
-- b
Operator's initials, OID (RLIN) 03-05-18
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- vra
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 11/06/2018 99.00 i13605227 9 11 658.8 SHA A527648B 27/08/2024 27/03/2023 1 99.00 31/10/2021 Book

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