MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02489cam a2200349 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103161457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140718s2012 at b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781478339649 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1478339640 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b25040297 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)883909665 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CNCEN |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
LTSCA |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
Z5A |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.S74 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Steidl, Peter, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating brand meaning : |
| Remainder of title |
how to use brand vision archetypes / |
| Statement of responsibility, etc. |
Dr Peter Steidl. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[Australia] : |
| Name of producer, publisher, distributor, manufacturer |
Peter Steidl, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
178 pages ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 166-168). |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| Miscellaneous information |
Part I. |
| Title |
Creating Brand Meaning : -- |
| Miscellaneous information |
1. |
| Title |
What are archetypes? -- |
| Miscellaneous information |
2. |
| Title |
Brand vision archetypes: archetypes as a strategic tool -- |
| Miscellaneous information |
3. |
| Title |
Inventory of brand vision archetypes -- |
| Miscellaneous information |
4. |
| Title |
The shadow, default and secondary archetypes -- |
| Miscellaneous information |
5. |
| Title |
Brand portfolio strategies -- |
| Miscellaneous information |
6. |
| Title |
Touchpoint engineering: Bring archetypes alive -- |
| Miscellaneous information |
7. |
| Title |
The importance of being on-code -- |
| Miscellaneous information |
8. |
| Title |
Sending the right signals -- |
| Miscellaneous information |
9. |
| Title |
When to change your brand vision archetype -- |
| Miscellaneous information |
10. |
| Title |
Brand vision archetypes, chakras and Maslow's hierarchy of needs -- |
| Miscellaneous information |
11. |
| Title |
Case example -- |
| Miscellaneous information |
12. |
| Title |
Summary of key points -- |
| Miscellaneous information |
Part II. |
| Title |
Working with Brand Vision Archetypes : -- |
| -- |
Brand vision archetype cards. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand."--Publisher description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b25040297 |
| b |
06-09-21 |
| c |
23-03-18 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
at |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 STE |
| g |
1 |
| i |
A566923B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$34.17 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
2 |
| v |
0 |
| w |
2 |
| x |
0 |
| y |
.i13597243 |
| z |
23-03-18 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
