MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02417cam a2200445 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230421160836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170825s2017 sp b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9284418518 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789284418510 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b20611845 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)989629064 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G155.A1 |
| Item number |
M33 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.68 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacMillan, Kirsty, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Handbook on key performance indicators for tourism marketing evaluation / |
| Statement of responsibility, etc. |
[co-written by Kirsty MacMillan and Jim Eccleston ; Jon Munro co-authored the handbook and did the final editing]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Key performance indicators for tourism marketing evaluation |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Madrid, Spain : |
| Name of producer, publisher, distributor, manufacturer |
World Tourism Organization , |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
166 pages ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Authors from Acknowledgments. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Acknowledgements -- |
| -- |
Foreword -- |
| -- |
Comments and definitions -- |
| -- |
Executive summary -- |
| Miscellaneous information |
1. |
| Title |
Introduction. -- |
| Miscellaneous information |
2. |
| Title |
Key insights from members' survey -- |
| Miscellaneous information |
3. |
| Title |
Contemporary marketing evaluation -- |
| Miscellaneous information |
4. |
| Title |
Offline consumer marketing activities -- |
| Miscellaneous information |
5. |
| Title |
Online consumer-marketing activities -- |
| Miscellaneous information |
6. |
| Title |
Trade and B2B marketing activities -- |
| Miscellaneous information |
7. |
| Title |
Overarching marketing evaluation -- |
| -- |
Annex 1. Specimen formats -- |
| -- |
Annex 2. Member's survey questionnaire. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The primary purpose of this handbook is to provide a suite of performance indicators for tourism marketing evaluation - ones that can be used to benchmark marketing effectiveness and track performance as well as optimize the specific marketing and activities a NTO is involved in."--page 19. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 9 (RLIN) |
712852 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| -- |
Evaluation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eccleston, Jim, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Munro, Jon, |
| Relator term |
author, |
| -- |
editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
World Tourism Organization |
| Relator term |
issuing body. |
| 9 (RLIN) |
1247003 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
European Travel Commission, |
| Relator term |
issuing body. |
| 9 (RLIN) |
246720 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b20611845 |
| b |
06-09-21 |
| c |
06-07-17 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
910.68 MAC |
| g |
1 |
| i |
A534220B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$338.40 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i13572441 |
| z |
12-09-17 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
12-09-17 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
sp |
| -- |
0 |
