MARC details
000 -LEADER |
fixed length control field |
03376nam a2200421 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221102191800.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150904s2017 a b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292153261 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292153261 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b19837458 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)961340341 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ATU |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
ATU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Burns, Alvin C., |
Relator term |
author. |
9 (RLIN) |
236057 |
245 10 - TITLE STATEMENT |
Title |
Marketing research / |
Statement of responsibility, etc. |
Alvin C. Burns; Louisiana State University, Ann Veeck; Western Michigan University, Ronald F. Bush; University of West Florida. |
250 ## - EDITION STATEMENT |
Edition statement |
Eighth Edition |
250 ## - EDITION STATEMENT |
Edition statement |
Global Edition |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, England : |
Name of producer, publisher, distributor, manufacturer |
Pearson, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
©2017 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
489 pages : |
Other physical details |
illustrations (colour) ; |
Dimensions |
25 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Chapter 1. |
Title |
Introduction to marketing research -- |
Miscellaneous information |
Chapter 2. |
Title |
The marketing reserach industry -- |
Miscellaneous information |
Chapter 3. |
Title |
The marketing reserach process and defining the problem and research objectives -- |
Miscellaneous information |
Chapter 4. |
Title |
Research design -- |
Miscellaneous information |
Chapter 5. |
Title |
Secondary data and packaged information -- |
Miscellaneous information |
Chapter 6. |
Title |
Qualitative research techniques -- |
Miscellaneous information |
Chapter 7. |
Title |
Evaluating survey data collection methods -- |
Miscellaneous information |
Chapter 8. |
Title |
Understanding measurement, developing questions, and designing the questionnaire -- |
Miscellaneous information |
Chapter 9. |
Title |
Selecting the sample -- |
Miscellaneous information |
Chapter 10. |
Title |
Determining the size of a sample -- |
Miscellaneous information |
Chapter 11. |
Title |
Dealing with fieldwork and data quality issues -- |
Miscellaneous information |
Chapter 12. |
Title |
Unsing descriptive analysis, performing population estimates, and testing hypotheses -- |
Miscellaneous information |
Chapter 13. |
Title |
Implementing basic differences tests -- |
Miscellaneous information |
Chapter 14. |
Title |
Making use of associations tests -- |
Miscellaneous information |
Chapter 15. |
Title |
Understanding regression analysis basics -- |
Miscellaneous information |
Chapter 16. |
Title |
The research report. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies." --Publisher's website. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
338698 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Veeck, Ann, |
Relator term |
author. |
9 (RLIN) |
866848 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bush, Ronald, |
Relator term |
author. |
9 (RLIN) |
1047822 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
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b |
06-09-21 |
c |
28-02-17 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
14-03-17 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
|
-- |
0 |