Marketing research / (Record no. 1381596)

MARC details
000 -LEADER
fixed length control field 03376nam a2200421 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221102191800.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150904s2017 a b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292153261
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292153261
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b19837458
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)961340341
040 ## - CATALOGING SOURCE
Original cataloging agency ATU
Language of cataloging eng
Description conventions rda
Transcribing agency ATU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.,
Relator term author.
9 (RLIN) 236057
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. Alvin C. Burns; Louisiana State University, Ann Veeck; Western Michigan University, Ronald F. Bush; University of West Florida.
250 ## - EDITION STATEMENT
Edition statement Eighth Edition
250 ## - EDITION STATEMENT
Edition statement Global Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2017]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture ©2017
300 ## - PHYSICAL DESCRIPTION
Extent 489 pages :
Other physical details illustrations (colour) ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Chapter 1.
Title Introduction to marketing research --
Miscellaneous information Chapter 2.
Title The marketing reserach industry --
Miscellaneous information Chapter 3.
Title The marketing reserach process and defining the problem and research objectives --
Miscellaneous information Chapter 4.
Title Research design --
Miscellaneous information Chapter 5.
Title Secondary data and packaged information --
Miscellaneous information Chapter 6.
Title Qualitative research techniques --
Miscellaneous information Chapter 7.
Title Evaluating survey data collection methods --
Miscellaneous information Chapter 8.
Title Understanding measurement, developing questions, and designing the questionnaire --
Miscellaneous information Chapter 9.
Title Selecting the sample --
Miscellaneous information Chapter 10.
Title Determining the size of a sample --
Miscellaneous information Chapter 11.
Title Dealing with fieldwork and data quality issues --
Miscellaneous information Chapter 12.
Title Unsing descriptive analysis, performing population estimates, and testing hypotheses --
Miscellaneous information Chapter 13.
Title Implementing basic differences tests --
Miscellaneous information Chapter 14.
Title Making use of associations tests --
Miscellaneous information Chapter 15.
Title Understanding regression analysis basics --
Miscellaneous information Chapter 16.
Title The research report.
520 ## - SUMMARY, ETC.
Summary, etc. "The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies." --Publisher's website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 338698
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Veeck, Ann,
Relator term author.
9 (RLIN) 866848
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald,
Relator term author.
9 (RLIN) 1047822
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b19837458
b 06-09-21
c 28-02-17
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
Operator's initials, OID (RLIN) 14-03-17
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
--
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date due Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 15/03/2017 121.49 i13543490 6 28 658.83 BUR A540863B 26/09/2024 22/07/2024 22/07/2024 1 121.49 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 31/10/2021 134.99 i13546818   9 658.83 BUR A539601B   02/10/2019 02/10/2019 1 134.99 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 31/10/2021 134.99 i1354682x 4 18 658.83 BUR A539609B   09/10/2022 01/10/2022 1 134.99 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 31/10/2021 134.99 i13546831 2 7 658.83 BUR A539605B   02/12/2020 21/07/2020 1 134.99 31/10/2021 Book

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