MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02932cam a2200469 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230526151349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160912t20162016nyuao b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016931255 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 11000(23100) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500518963 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500518960 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b19716539 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)958378030 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ERASA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ERASA |
| Modifying agency |
UAB |
| -- |
CHVBK |
| -- |
OCLCF |
| -- |
A7U |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.J64 2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
658.827 JOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Michael, |
| Dates associated with a name |
1964- |
| Relator term |
author. |
| 9 (RLIN) |
255983 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding : |
| Remainder of title |
in five and a half steps : the definitive guide to the strategy and design of brand identities / |
| Statement of responsibility, etc. |
Michael Johnson. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Definitive guide to the strategy and design of brand identities |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branding in five and a half steps |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branding in 5 1/2 steps |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York : |
| Name of producer, publisher, distributor, manufacturer |
Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
320 pages : |
| Other physical details |
illustrations (chiefly colour), photographs ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Investigate -- Strategy and narrative -- Bridging the gap -- Design -- Implement -- Engage or revive -- References -- Bibliography -- Index -- Further credits -- Acknowledgements. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands." --Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b19716539 |
| b |
06-09-21 |
| c |
18-01-17 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
c |
| -- |
b |
| Operator's initials, OID (RLIN) |
23-01-17 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 JOH |
| g |
1 |
| i |
A554637B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$71.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
14 |
| w |
1 |
| x |
8 |
| y |
.i13539395 |
| z |
20-02-17 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
