MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03801cam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221102163027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140106s2015 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013049003 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0078028868 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780078028861 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1259094979 |
| Qualifying information |
IE |
| -- |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259094972 |
| Qualifying information |
IE |
| -- |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b13849797 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)867715972 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
DEBBG |
| -- |
UKMGB |
| -- |
SITPL |
| -- |
OCLCF |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M3699 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W., |
| Relator term |
author. |
| 9 (RLIN) |
1070689 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc. |
Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volume : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience -- Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions -- -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
Discover marketing management -- |
| Miscellaneous information |
1. |
| Title |
Marketingn in today's business milieu -- |
| Miscellaneous information |
2. |
| Title |
Elements of marketing strategy, planning and competition -- -- |
| Miscellaneous information |
Part 2. |
| Title |
Use information to drive marketing -- |
| Miscellaneous information |
3. |
| Title |
Manage marketing information -- |
| Miscellaneous information |
4. |
| Title |
Understand business-to-consumer markets -- |
| Miscellaneous information |
5. |
| Title |
Understand business-to-business markets -- |
| Miscellaneous information |
6. |
| Title |
Segmentation, target marketing, positioning and CRM -- -- |
| Miscellaneous information |
Part 3. |
| Title |
Develop the value offering - the product experience -- |
| Miscellaneous information |
7. |
| Title |
Product strategy and new product development -- |
| Miscellaneous information |
8. |
| Title |
Build the brand -- |
| Miscellaneous information |
9. |
| Title |
Service a sthe core offering -- -- |
| Miscellaneous information |
Part 4. |
| Title |
Price and deliver the value offering -- |
| Miscellaneous information |
10. |
| Title |
Manage the pricing decisions -- |
| Miscellaneous information |
11. |
| Title |
Manage marketing channels and points of customer interface -- -- |
| Miscellaneous information |
Part 5. |
| Title |
Communicate the value offering through the elements of integrated marketing communications -- |
| Miscellaneous information |
12. |
| Title |
Promotional strategy and new media -- |
| Miscellaneous information |
13. |
| Title |
Advertising, sales promotion and public relations -- |
| Miscellaneous information |
14. |
| Title |
Persoanl selling and direct marketing -- -- |
| Miscellaneous information |
Part 6. |
| Title |
Bring it all together - global and performance dimensions -- |
| Miscellaneous information |
15. |
| Title |
Understand the global marketplace: marketing without borders -- |
| Miscellaneous information |
16. |
| Title |
The marketing dashboard: metrics for measuring marketing performance. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
320442 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnston, Mark W., |
| Relator term |
author. |
| 9 (RLIN) |
1072929 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13849797 |
| b |
03-07-20 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 MAR |
| g |
1 |
| i |
A526537B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$296.00 |
| q |
- |
| r |
- |
| s |
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| t |
0 |
| u |
7 |
| v |
7 |
| w |
1 |
| x |
5 |
| y |
.i13428998 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
