MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04387cam a2200457 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109191648.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140908t20142014enkac b 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1783203579 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781783203574 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b13686483 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)889726497 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
KSU |
| -- |
UKMGB |
| -- |
BDX |
| -- |
PIT |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.G56 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Global fashion brands : |
| Remainder of title |
style, luxury & history / |
| Statement of responsibility, etc. |
edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bristol ; |
| -- |
Chicago : |
| Name of producer, publisher, distributor, manufacturer |
Intellect, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 295 pages : |
| Other physical details |
illustrations, portraits ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
From the Editors -- |
| -- |
Rebranding American men's heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture / |
| Statement of responsibility |
Zhaohui Gu -- |
| Title |
Producing and consuming American mythologies: Branding in mass market fashion firms / |
| Statement of responsibility |
Veronica Manlow -- |
| Title |
Co-branding strategies for luxury fashion brands: Missoni for Target / |
| Statement of responsibility |
Lauren Hedley -- |
| Title |
Comme on down and Choos your shoes: A study of consumer responses to the use of guest fashion designers by H&M as a co-branded fashion marketing strategy / |
| Statement of responsibility |
Anne Peirson-Smith -- -- |
| Miscellaneous information |
Part II. |
| Title |
Brands, Style and Mass Market -- |
| -- |
ModCloth: A case study in co-creative branding strategies / |
| Statement of responsibility |
Kendra Lapolla -- |
| Title |
Juicy (contradiction) couture: The Starburst Prom Gown and female teens' appropriation and emotional branding of a candy label / |
| Statement of responsibility |
Tara Chittenden -- |
| Title |
It's all inside: J.C. Penney and `cut `n' paste' as branding practice / |
| Statement of responsibility |
Myles Ethan Lascity -- |
| Title |
Effortless consumption: The `Anthropologie' of a brand-focused online shopping community / |
| Statement of responsibility |
Anya Kurennaya -- |
| Title |
Visible status: Couture and designer abayas / |
| Statement of responsibility |
Christina Lindholm -- -- |
| Miscellaneous information |
Part III. |
| Title |
Brands in the Luxury Market -- |
| -- |
Managing an iconic old luxury brand in a new luxury economy: Hermes handbags in the US market / |
| Statement of responsibility |
Brittany Haas -- |
| Title |
Communicating brand image through fashion designers' homes, flagship stores and ready-to-wear collections / |
| Statement of responsibility |
Lauren Petroff -- |
| Title |
Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Moet Hennessy (LVMH) brand portfolio / |
| Statement of responsibility |
Doris H. Kincade -- |
| Title |
Narratives of Italian craftsmanship and the luxury fashion industry: Representations of Italianicity in discourses of production / |
| Statement of responsibility |
Alice Dallabona -- -- |
| Miscellaneous information |
Part IV. |
| Title |
Brands in Historical Context -- |
| -- |
Do contemporary luxury brands adhere to historical paradigms of luxury? / |
| Statement of responsibility |
Shaun Borstrock -- |
| Title |
The `age of enchantment', the `age of anxiety': Fashion symbols and brand persona / |
| Statement of responsibility |
Linda Matheson. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
History |
| 9 (RLIN) |
659965 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising. |
| 9 (RLIN) |
317768 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion |
| General subdivision |
History |
| 9 (RLIN) |
371074 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Luxury goods industry |
| General subdivision |
Management |
| 9 (RLIN) |
708243 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hancock, Joseph |
| Relator term |
editor. |
| 9 (RLIN) |
1073556 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Muratovski, Gjoko, |
| Relator term |
editor. |
| 9 (RLIN) |
834206 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manlow, Veronica, |
| Relator term |
editor. |
| 9 (RLIN) |
1064182 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pierson-Smith, Anne, |
| Relator term |
editor. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13686483 |
| b |
28-09-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 GLO |
| g |
1 |
| i |
A527465B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$74.60 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
4 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i13410611 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
