MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03351cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221102160437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130711t20132013nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013025820 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1137333316 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137333315 |
| Qualifying information |
hardback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b13647726 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)852763588 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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OCLCO |
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YDXCP |
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BTCTA |
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BDX |
| -- |
UPM |
| -- |
DEBSZ |
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UKMGB |
| -- |
AU@ |
| -- |
OCLCF |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.T67 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Torelli, Carlos J., |
| Relator term |
author. |
| 9 (RLIN) |
834166 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Globalization, culture and branding : |
| Remainder of title |
how to leverage cultural equity for building iconic brands in the era of globalization / |
| Statement of responsibility, etc. |
Carlos J. Torelli. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Globalisation, culture and branding : |
| Remainder of title |
How to leverage cultural equity for building iconic brands in the era of globalisation |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York City, NY : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 181 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 1 Understanding Brands and Their Cultural Meanings -- 1.Brands and Models of Brand Equity -- 2.Cultural Equity -- Section 2 Gaining Insights into How Cross-Cultural Consumers View Iconic Brands -- 3.Consumers from Different Cultures -- 4.Consumers' Reactions to the Cultural Meanings in Brands -- 5.Brands and the Fulfillment of Cultural-Identity Needs -- Section 3 Building, Leveraging, and Protecting Cultural Equity -- 6.Putting It All Together: Why and How to Build an Iconic Brand -- 7.Leveraging and Protecting Cultural Equity. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diverse. Torelli illustrates how marketers can take advantage of these seismic changes and leverage cultural equity for building iconic brands in the era of globalization. Drawing from novel theoretical insights into social psychology, cultural psychology, and marketing, Globalization, Culture, and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Unlike past publications that conducted broad reviews of international or global marketing best-practices, Torelli's book zooms in on the issues involved in growing and protecting brand equity in multi-cultural markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
635473 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
635479 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
648280 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
729383 |
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| b |
22-08-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.827 TOR |
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1 |
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A525765B |
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0 |
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cmain |
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$101.87 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
