MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03419cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230825152304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140219s2014 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013042696 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118828427 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118828429 |
| Qualifying information |
hardback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b13406528 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)867423775 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Description conventions |
rda |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
SINLB |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
BDX |
| -- |
Nz |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.E85 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eslinger, Tom, |
| Relator term |
author. |
| 9 (RLIN) |
822553 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mobile magic : |
| Remainder of title |
the Saatchi & Saatchi guide to mobile marketing / |
| Statement of responsibility, etc. |
Tom Eslinger. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Mobile magic : |
| Remainder of title |
the Saatchi and Saatchi guide to mobile marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 234 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Statement of responsibility |
Kevin Roberts -- |
| Title |
Introduction: Cannes Do -- |
| Miscellaneous information |
Section 1. |
| Title |
Knowing the Terrain : -- |
| Miscellaneous information |
1. |
| Title |
Living in the Screen Age: The Evolution and Opportunity of Mobile Marketing -- |
| Miscellaneous information |
2. |
| Title |
Why Go Mobile-First? -- |
| Miscellaneous information |
3. |
| Title |
A Crash Course in Mobile Phones and What They Can Do -- |
| Miscellaneous information |
Section 2. |
| Title |
Understanding the Essentials : -- |
| Miscellaneous information |
4. |
| Title |
The Four Keys to Mobile Marketing Success -- |
| Miscellaneous information |
5. |
| Title |
The Sweet Spot: Search and Social -- |
| Miscellaneous information |
6. |
| Title |
Marketer, Know Thyself (And Thy Audience)! -- |
| Miscellaneous information |
7. |
| Title |
Location, Location, Very Specific Location -- |
| Miscellaneous information |
Section 3. |
| Title |
Getting Going : -- |
| Miscellaneous information |
8. |
| Title |
How to Budget -- |
| Miscellaneous information |
9. |
| Title |
Building Your Team -- |
| Miscellaneous information |
10. |
| Title |
Interfacing with Design: What Production Looks Like from the Marketing Side -- |
| Miscellaneous information |
11. |
| Title |
Making the Stuff: The Basics of Mobile Production -- |
| Miscellaneous information |
Section 4. |
| Title |
Being and Staying Attractive : -- |
| Miscellaneous information |
12. |
| Title |
Lovemarks: The Algorithm of Attraction -- |
| Miscellaneous information |
13. |
| Title |
Communicating with Your Audience -- |
| Miscellaneous information |
14. |
| Title |
Selling Everything Everywhere -- |
| Miscellaneous information |
Section 5. |
| Title |
Ensuring Success : -- |
| Miscellaneous information |
15. |
| Title |
The Finish Line: Legal Issues, Lack of Support, and Trying to Do Too Much -- |
| Miscellaneous information |
16. |
| Title |
Measuring Success. Return on Investment Involvement: How to Define Success -- |
| -- |
Chapter 17.1: Marketing: Lucky Charms' Chase for the Charms Mobile App -- |
| -- |
Chapter 17.2: Gentlemen, Start Your Smartphones: The Tori 500 -- |
| -- |
Chapter 17.3: Out of the Cold: Gillette Venus Sweden's "Tag the Weather" Campaign -- |
| Miscellaneous information |
18. |
| Title |
The Future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telemarketing. |
| 9 (RLIN) |
326398 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
328425 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b13406528 |
| b |
28-09-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.872 ESL |
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A528884B |
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cmain |
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$42.08 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
