MARC details
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| fixed length control field |
07655cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221109185332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130621t20142014enk bf 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013021847 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
041559703X |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415597036 |
| Qualifying information |
hardback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b13402523 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)846889730 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
UKMGB |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
G155.A1 |
| Item number |
R69 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
910.688 |
| Edition number |
23 |
| 245 04 - TITLE STATEMENT |
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| Title |
The Routledge handbook of tourism marketing / |
| Statement of responsibility, etc. |
edited by Scott McCabe. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Tourism marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 575 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge handbooks |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction / |
| Statement of responsibility |
Scott McCabe -- |
| Miscellaneous information |
Part 1. |
| Title |
Tourism Marketing: Paradigms And Perspectives : -- |
| Miscellaneous information |
2. |
| Title |
Linking Service-dominant Logic to Destination Marketing / |
| Statement of responsibility |
Xiang (Robert) Li -- |
| Miscellaneous information |
3. |
| Title |
A Framework for Dramatizing Interactions for Enhanced Tourist Experience Value / |
| Statement of responsibility |
Nina K Prebensen -- |
| Miscellaneous information |
Part 2. |
| Title |
Macromarketing And Tourism : -- |
| Miscellaneous information |
4. |
| Title |
Sustainability and Marketing for Responsible Tourism / |
| Statement of responsibility |
Jackie Clarke, Rebecca Hawkins and Victoria Waligo -- |
| Miscellaneous information |
5. |
| Title |
The Application of Social Marketing to Tourism / |
| Statement of responsibility |
Gareth Shaw, Stewart Barr and Julie Wooler -- |
| Miscellaneous information |
6. |
| Title |
Tourism and Public Relations: A Complex Relationship? / |
| Statement of responsibility |
Jacqui L'Etang and Jairo Lugo -- |
| Miscellaneous information |
7. |
| Title |
Discourse and Power in Tourism Communications / |
| Statement of responsibility |
Rob Caruana -- |
| Miscellaneous information |
8. |
| Title |
The Semiotics of Tourism Marketing / |
| Statement of responsibility |
Richard Tresidder -- |
| Miscellaneous information |
Part 3. |
| Title |
Strategic Issues in Tourism : -- |
| Miscellaneous information |
9. |
| Title |
Towards an Experiential Approach in Tourism Studies / |
| Statement of responsibility |
Wided Batat and Isabelle Frochot -- |
| Miscellaneous information |
10. |
| Title |
Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences / |
| Statement of responsibility |
Barbara Neuhofer and Dimitrios Buhalis -- |
| Miscellaneous information |
11. |
| Title |
Brand Experience in Tourism in the Internet Age / |
| Statement of responsibility |
Anthony Foley, John Fahy and Anne-Marie Ivers -- |
| Miscellaneous information |
12. |
| Title |
Collaboration Marketing / |
| Statement of responsibility |
Alan Fyall -- |
| Miscellaneous information |
13. |
| Title |
Customer Satisfaction in Tourism: The Search for the Holy Grail / |
| Statement of responsibility |
Clare Foster -- |
| Miscellaneous information |
Part 4. |
| Title |
Advances In Tourism Marketing Research : -- |
| Miscellaneous information |
14. |
| Title |
Advanced Analytical Methods in Tourism Marketing Research: Usage Patterns and Recommendations / |
| Statement of responsibility |
Josef Mazenec, Amata Ring, Brigitte Stangl, and Karin Teichmann -- |
| Miscellaneous information |
15. |
| Title |
Market Segmentation Approaches in Tourism / |
| Statement of responsibility |
Sara Dolnicar -- |
| Miscellaneous information |
16. |
| Title |
Determining What Works, What Doesn't and Why: Evaluating Tourism Marketing Campaigns / |
| Statement of responsibility |
Stephen Pratt -- |
| Miscellaneous information |
17. |
| Title |
Archetype Enactments in Travellers' Stories about Places: Theory and Advances in Positivistic and Qualitative Methods / |
| Statement of responsibility |
Arch Woodside, Karlan Muniz and Suresh Sood -- |
| Miscellaneous information |
18. |
| Title |
Destination confusion: a photo elicitation study on brand confusion in tourism destinations / |
| Statement of responsibility |
Pisuda Sangsue -- |
| Miscellaneous information |
Part 5. |
| Title |
Tourist Consumer Behaviour : -- |
| Miscellaneous information |
19. |
| Title |
Theorizing Tourist Behaviour / |
| Statement of responsibility |
Alain Decrop -- |
| Miscellaneous information |
20. |
| Title |
Fragmenting Tourism: Niche tourists / |
| Statement of responsibility |
Michael O'Regan -- |
| Miscellaneous information |
21. |
| Title |
Searching the Travel Network / |
| Statement of responsibility |
Zheng Xiang, Yeongbae Choe and Daniel R. Fesenmaier -- |
| Miscellaneous information |
22. |
| Title |
Dynamics of Tourists Decision Making: From Theory to Practice / |
| Statement of responsibility |
Antónia Correia, Metin Kozak and Manuel Tão -- |
| Miscellaneous information |
23. |
| Title |
Tourist Destination Choice: A Review and Critical Evaluation of Preference Estimation Methods in Tourism Marketing Research / |
| Statement of responsibility |
Chunxiao Li -- |
| Miscellaneous information |
Part 6. |
| Title |
Micro-Marketing Issues In Tourism : -- |
| Miscellaneous information |
24. |
| Title |
Service Design - Co-Creating Meaningful Experiences with Customers / |
| Statement of responsibility |
Marc Stickdorn -- |
| Miscellaneous information |
25. |
| Title |
Contextualising the Past, Conceptualizing the Future: Tourism Distribution and the Impact of ICTs / |
| Statement of responsibility |
Andrew J Spencer and Dimitrios Buhalis -- |
| Miscellaneous information |
26. |
| Title |
Pricing as a Strategic Marketing Tool / |
| Statement of responsibility |
Anita Fernandez Young -- |
| Miscellaneous information |
27. |
| Title |
Revenue Management in Tourism / |
| Statement of responsibility |
Una McMahon-Beattie and Ian Yeoman -- |
| Miscellaneous information |
28. |
| Title |
Staying Close to the Self-Service Traveler: Managing Customer Relationships in the Era of Self-Service Technologies / |
| Statement of responsibility |
Rosemary Stockdale -- |
| Miscellaneous information |
29. |
| Title |
Marketing communications in tourism: a review and assessment of research priorities / |
| Statement of responsibility |
Scott McCabe and Clare Foster -- |
| Miscellaneous information |
Part 7. |
| Title |
Destination Marketing And Branding : -- |
| Miscellaneous information |
30. |
| Title |
Key Issues in Destination Brand Management / |
| Statement of responsibility |
Nigel Morgan and Annette Pritchard -- |
| Miscellaneous information |
31. |
| Title |
Consumer Co-creation Capacity of Destination Marketing Organisations / |
| Statement of responsibility |
Iis Tussyadiah and Florian Zach -- |
| Miscellaneous information |
32. |
| Title |
'Living the brand': The Evangelical Experiences of Seasonal Snowsport Workers / |
| Statement of responsibility |
Shelagh Ferguson and Amy Bourke -- |
| Miscellaneous information |
33. |
| Title |
Determinants and Outcomes of Tourists' Emotional Responses: Towards an Integrative Model for Destination Brands / |
| Statement of responsibility |
Sameer Hosany and Girish Prayag -- |
| Miscellaneous information |
34. |
| Title |
Post-Disaster Recovery Marketing for Tourist Destinations / |
| Statement of responsibility |
Gabby Walters and Judith Mair -- |
| Miscellaneous information |
Part 8. |
| Title |
Social And Digital Marketing Issues In Tourism : -- |
| Miscellaneous information |
35. |
| Title |
Challenges of Tourism Marketing in the Digital, Global Economy / |
| Statement of responsibility |
Simon Hudson -- |
| Miscellaneous information |
36. |
| Title |
Premises and Promises of Social Media Marketing in Tourism / |
| Statement of responsibility |
Ulrike Gretzel and Kyung-Hyan Yoo -- |
| Miscellaneous information |
37. |
| Title |
Foundations of Search Engine Marketing for Tourist Destinations / |
| Statement of responsibility |
Zheng Xiang, Bing Pan and Daniel R. Fesenmaier -- |
| Miscellaneous information |
38. |
| Title |
Virtual Communities: Online Blogs as a Marketing Tool / |
| Statement of responsibility |
Carmela Bosangit -- |
| Miscellaneous information |
39. |
| Title |
Tourism Marketing Goes Mobile: Smartphones and the Consequences for Tourist Experience / |
| Statement of responsibility |
Scott McCabe, Clare Foster, Chunxiao Li and Bhanu Nanda -- |
| Miscellaneous information |
Part 9. |
| Title |
Reflections : -- |
| Miscellaneous information |
40. |
| Title |
Tourism Marketing from 1990 - 2010: Two Decades and a New Paradigm / |
| Statement of responsibility |
Daniel R. Fesenmaier and Zheng Xiang -- |
| Miscellaneous information |
41. |
| Title |
Futurecasting the Tourism Marketplace / |
| Statement of responsibility |
Luiz Moutinho, Ronnie Ballantyne and Shirley Rate. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
713985 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCabe, Scott |
| Relator term |
editor. |
| 9 (RLIN) |
1071482 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge handbooks. |
| 9 (RLIN) |
1085649 |
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28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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b |
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c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
4 |
