MARC details
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| fixed length control field |
04469cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221102172923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131216s2014 vraa 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0170237877 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780170237871 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b13327677 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)862983952 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
Nz |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
anuc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.84 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutton-Brady, Catherine. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Michael Czinkota [and others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third Asia Pacific edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
South Melbourne, Vic. : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 582 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
International Marketing; Brief contents; Contents; Preface; Acknowledgments; About the authors; Resource Guide; Part 1 The international environment; Chapter 1 Introduction tointernationalmarketing; Panorama Powering growth in emerging markets; International marketing defined; The international marketplace 1.1 Environment and sustainability: A global challenge for ideas ; Globalisation; Globalisation drivers; The international marketplace 1.2 China's huge consumer market; Opportunities and challenges ininternational marketing. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The international marketplace 1.3 Emerging consumers bring a smile to Coca-Cola and consumer goods companies The strategic planning process; The local company in the global environment; The international marketplace 1.4 Emerging-market growth war pits global brand giants against local rivals ; The goals of this book; Future insights; Summary; Key terms; Search me! marketing; Questions for discussion; Critical analysis questions; Challenge us Cruise shipbuilding: Europe and Asia; CaseStudy: Bett ing on the future: It's not alwaysabout the money; Chapter 2 The economicenvironment. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Panorama It's the economy, stupid!The international marketplace 2.1 Markets at the bottom of the income pyramid; Market characteristics; The international marketplace 2.2 Economic focus shifts to China and India; The international marketplace 2.3 In search of the new China; The international marketplace 2.4 Bringing the new economy to new markets ; Impact of the economic environmenton social development; Regional economic integration; Future insights; Sumary; Key terms; Search me! marketing; Questions for discusion; Critical analysis questions; Challenge us Africa's growing middle class. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CaseStudy IKEA: A bett er everyda y lifeRecommended reading; Endnotes; Chapter 3 Trade institutions andtrade policy; Panorama Asia -- who's in, who's out?; The international marketplace 3.1 How big is e-commerce and who should regulate it? ; Transnational institutions affecting world trade; The international marketplace 3.2 World Bank -- and pop stars -- to the rescue ; The international marketplace 3.3 Australasia, regional institutions and FTA s ; Comparing international trade positions; The impact of trade and investment; Policy responses to trade problems. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The international marketplace 3.4 Lamb (exporters) to the slaughter A strategic outlook for tradeand investment policies; The international marketplace 3.5 Free trade agreements no guarantee of export success ; Future insights; Sumary; Key terms; Search me! marketing ; Questions for discusion; Critical analysis questions; Challenge us The pirate effect; Case Study New Zealand butt er batt les Europeanbureaucracy; Recommended reading; Endnotes; Chapter 4 The political and legalenvironment; Panorama International marketing in a dynamic worldunder stress. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Tertiary/Undergraduate. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Machine converted from non-AACR2, non-ISBD source record. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R., |
| Relator term |
author. |
| 9 (RLIN) |
1038582 |
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| a |
.b13327677 |
| b |
22-08-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.84 CZI |
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1 |
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A529393B |
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0 |
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cmain |
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item was billed on previous system; patron charges must be cleared manually |
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$117.90 |
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10 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
vra |
| -- |
0 |
