MARC details
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03957cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221102172821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120622t20132013enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012024772 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
041567249X |
| Qualifying information |
hbk (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415672498 |
| Qualifying information |
hbk (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415672503 |
| Qualifying information |
pbk (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415672504 |
| Qualifying information |
pbk (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b13304604 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)774497749 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
OCLCO |
| -- |
CDX |
| -- |
YDXCP |
| -- |
VLB |
| -- |
OCLCF |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G155.A1 |
| Item number |
M665 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.688 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morrison, Alastair M., |
| Relator term |
author. |
| 9 (RLIN) |
1026056 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing and managing tourism destinations / |
| Statement of responsibility, etc. |
Alastair M. Morrison. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 596 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
Introduction to Destination Management and Marketing Concepts and Roles: -- |
| Miscellaneous information |
1. |
| Title |
The Concepts of Destination Management and Marketing -- |
| Miscellaneous information |
2. |
| Title |
Destination Planning -- |
| Miscellaneous information |
3. |
| Title |
Destination Marketing Planning -- |
| Miscellaneous information |
4. |
| Title |
Destination Management Research -- |
| Miscellaneous information |
5. |
| Title |
Destination Product Development -- |
| Miscellaneous information |
6. |
| Title |
Destination Partnerships and Team-Building -- |
| Miscellaneous information |
7. |
| Title |
Destination Community and Stakeholder Relations -- |
| Miscellaneous information |
8. |
| Title |
Destination Governance and Leadership -- |
| Miscellaneous information |
Part 2. |
| Title |
Destination Communications and Promotion: -- |
| Miscellaneous information |
9. |
| Title |
Destination Branding -- |
| Miscellaneous information |
10. |
| Title |
Destination Integrated Marketing Communications -- |
| Miscellaneous information |
11. |
| Title |
Destination Information and Communication Technologies -- |
| Miscellaneous information |
Part 3. |
| Title |
Destination Markets: -- |
| Miscellaneous information |
12. |
| Title |
Consumer Behavior, Segmentation, and Market Trends -- |
| Miscellaneous information |
13. |
| Title |
Domestic Pleasure and Leisure Travel Markets -- |
| Miscellaneous information |
14. |
| Title |
International Pleasure and Leisure Travel Markets -- |
| Miscellaneous information |
15. |
| Title |
Business Travel and Business Event Markets -- |
| Miscellaneous information |
Part 4. |
| Title |
The Future of Destination Management and Marketing: -- |
| Miscellaneous information |
16. |
| Title |
Future of Destination Management and Marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. --from Amazon.com |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| 9 (RLIN) |
712852 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Management |
| 9 (RLIN) |
705578 |
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10-06-20 |
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28-10-15 |
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| Koha item type |
Book |
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910.688 MOR |
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A480110B |
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cmain |
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b |
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| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
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a |
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eng |
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enk |
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0 |
