MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02372cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221102165150.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s2014 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012037172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412991307 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412991308 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b13053942 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)802324196 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
OCLCO |
| -- |
UV0 |
| -- |
YDXCP |
| -- |
OCLCF |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.C56 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E., |
| Relator term |
author. |
| 9 (RLIN) |
1071459 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research : |
| Remainder of title |
putting research into practice / |
| Statement of responsibility, etc. |
Kenneth E. Clow, Karen E. James. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
Sage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 497 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 468-480) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. Introduction to marketing research -- The role of marketing research -- The marketing research process -- II. Types of marketing research --Secondary data and research -- Qualitative research -- Observation research -- Survey research -- Experimental research -- III. Sampling and measurement -- Sampling procedures -- Measurement methods -- Marketing scales -- Questionnaire design -- IV. Analyzing and reporting marketing research -- Fundamental data analysis --Analysis of differences and regression analysis -- Research reports and presentations. |
| 520 4# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
James, Karen E., |
| Relator term |
author. |
| 9 (RLIN) |
1055414 |
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01-12-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.83 CLO |
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A479874B |
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cmain |
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$88.01 |
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29-10-15 |
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b |
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c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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cau |
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0 |
