MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03298cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102163115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130304s2013 nz a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0143568418 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780143568414 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1293334x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)831818220 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NZNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NZNB |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
nznb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10993 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Phillips, Hazel, |
| Dates associated with a name |
1978- |
| Relator term |
author. |
| 9 (RLIN) |
828772 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sell! : |
| Remainder of title |
tall tales from the legends of New Zealand advertising / |
| Statement of responsibility, etc. |
Hazel Phillips. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Tall tales from the legends of New Zealand advertising |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Auckland, N.Z. : |
| Name of producer, publisher, distributor, manufacturer |
Penguin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
319 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Back in the 1890s, being an ad man in New Zealand was a simple case of placing an ad in the paper on behalf of a client. By the 1980s, it was a golden ticket to an exclusive club of fast cars, big bucks and bad behaviour. 'Sell!' takes you on a wild ride through the history of New Zealand advertising and its larger-than-life personalities, from selling the suburban fantasy to power games, overnight acquisitions, lunatic capers and the iconic Kiwi ads that reached giddy heights on the world stage. Legends of the local ad scene recall the glory days of big budgets and bigger egos, and tell the stories behind New Zealand's best-loved campaigns, including the Fernleaf family, Spot the dog and the infamous Bugger ad"--Publisher's information. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Miscellaneous information |
Roger MacDonell -- |
| Title |
Introduction -- |
| Miscellaneous information |
1. |
| Title |
Three hustlers: the earlest days of the New Zealand ad industry -- |
| Miscellaneous information |
2. |
| Title |
Rebates and regulation: the era of the 20 percent commission -- |
| Miscellaneous information |
3. |
| Title |
A decade of revolution: advertising in the 1960s -- |
| Miscellaneous information |
4. |
| Title |
The wild Westie: Bob Harvey launches MacHarman Advertising -- |
| Miscellaneous information |
5. |
| Title |
Rebels with a cause: the launch of Colenso -- |
| Miscellaneous information |
6. |
| Title |
Going international 1: O & M and DDB -- |
| Miscellaneous information |
7. |
| Title |
Selling on the small screen: television changes the game -- |
| Miscellaneous information |
8. |
| Title |
Scrubbers on sex kittens: women in advertising -- |
| Miscellaneous information |
9. |
| Title |
Crackpots and colour telly: the swinging seventies -- |
| Miscellaneous information |
10. |
| Title |
Underwear and overexposure: men, women and the boundaries of decency ; -- |
| Miscellaneous information |
11. |
| Title |
Going international 2: Goldsack, Mackay King and the road to Saatchis -- |
| Miscellaneous information |
12. |
| Title |
Looking after number one: the rise of Saatchi and Saatchi -- |
| Miscellaneous information |
13. |
| Title |
'Something quite extraordinary' : Saatchi's creative clout -- |
| Miscellaneous information |
14. |
| Title |
Extravagance and excess: the importance of lunch -- |
| Miscellaneous information |
15. |
| Title |
Booze bans, beer brands and wine wars: advertising alcohol -- |
| Miscellaneous information |
16. |
| Title |
Tears and pain, yet again: the rise of Meares Taine and TBWA -- |
| Miscellaneous information |
17. |
| Title |
The noughties and beyond: a decade of departure. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
New Zealand |
| General subdivision |
History |
| 9 (RLIN) |
617193 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| Geographic subdivision |
New Zealand |
| 9 (RLIN) |
617198 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising agencies |
| Geographic subdivision |
New Zealand |
| 9 (RLIN) |
617200 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1293334x |
| b |
03-10-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.10993 PHI |
| g |
1 |
| i |
A510563B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$42.80 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
1 |
| w |
1 |
| x |
1 |
| y |
.i13327069 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nz |
| -- |
0 |
