MARC details
000 -LEADER |
fixed length control field |
03927cam a22005294i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221110065102.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
111222s2012 xnaabch b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
MARC Score : 10450(18300) : OK |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Direct Search Result |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1442549424 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781442549425 |
Qualifying information |
hbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b12916766 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)772422846 |
037 ## - SOURCE OF ACQUISITION |
Source of stock number/acquisition |
Unit 4, Level 3, 14 Aquatic Drive Frenchs Forest NSW 2086 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
AU@ |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
AU@ |
Modifying agency |
OCLCF |
-- |
OCLCO |
-- |
YDXCP |
-- |
OCLCQ |
-- |
UX0 |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
anuc |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 M345 P 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
658.8 MAR |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
Relator term |
author. |
9 (RLIN) |
306399 |
245 10 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc. |
Philip Kotler [and others]. |
250 ## - EDITION STATEMENT |
Edition statement |
9th edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Frenchs Forest, NSW : |
Name of producer, publisher, distributor, manufacturer |
Pearson Australia, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 715 p. : |
Other physical details |
illustrations (colour), facsimiles, maps, portraits ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Always Learning |
500 ## - GENERAL NOTE |
General note |
Previous edition: 2010. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Pt 1. |
Title |
The strategic marketing process -- |
Miscellaneous information |
1. |
Title |
Marketing: creating superior customer value -- |
Miscellaneous information |
2. |
Title |
Marketing: delivering and capturing value -- |
Miscellaneous information |
3. |
Title |
Strategic planning and marketing -- |
Miscellaneous information |
4. |
Title |
Marketing strategies for competitive advantage -- -- |
Miscellaneous information |
Pt 2. |
Title |
Understanding the market -- |
Miscellaneous information |
5. |
Title |
The global marketing environment -- |
Miscellaneous information |
6. |
Title |
Information management and marketing research -- |
Miscellaneous information |
7. |
Title |
Consumer behaviour -- |
Miscellaneous information |
8. |
Title |
Business-to-business marketing -- -- |
Miscellaneous information |
Pt 3. |
Title |
Implementing a customer-driven strategy -- |
Miscellaneous information |
9. |
Title |
Market segmentation, targeting and positioning -- |
Miscellaneous information |
10. |
Title |
Products and services marketing -- |
Miscellaneous information |
11. |
Title |
New products -- |
Miscellaneous information |
12. |
Title |
Pricing for value -- |
Miscellaneous information |
13. |
Title |
Marketing channels and logistics networks -- |
Miscellaneous information |
14. |
Title |
Retailing and wholesaling -- |
Miscellaneous information |
15. |
Title |
Communicatying customer value: advertising and public relations -- |
Miscellaneous information |
16. |
Title |
Sales promotion and selling -- |
Miscellaneous information |
17. |
Title |
Direct and online marketing -- -- |
Miscellaneous information |
Pt 4. |
Title |
Extending marketing -- |
Miscellaneous information |
18. |
Title |
Tapping into markets across the globe -- |
Miscellaneous information |
19. |
Title |
Responsibe marketing. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. This book continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. This book delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
Australia |
General subdivision |
Management |
9 (RLIN) |
742905 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
New Zealand |
General subdivision |
Management |
9 (RLIN) |
741846 |
776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
Record control number |
(OCoLC)828733965 |
-- |
(OCoLC)902052040 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Always learning. |
9 (RLIN) |
1092820 |
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b |
06-09-21 |
c |
28-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
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27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons |
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Operator's initials, OID (RLIN) |
29-08-16 |
Cataloger's initials, CIN (RLIN) |
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First date, FD (RLIN) |
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