Marketing / (Record no. 1250628)

MARC details
000 -LEADER
fixed length control field 03927cam a22005294i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221110065102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111222s2012 xnaabch b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note MARC Score : 10450(18300) : OK
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note Direct Search Result
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1442549424
Qualifying information hbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442549425
Qualifying information hbk.
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b12916766
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)772422846
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Unit 4, Level 3, 14 Aquatic Drive Frenchs Forest NSW 2086
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions rda
Transcribing agency AU@
Modifying agency OCLCF
-- OCLCO
-- YDXCP
-- OCLCQ
-- UX0
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code anuc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 M345 P 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 658.8 MAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term author.
9 (RLIN) 306399
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Philip Kotler [and others].
250 ## - EDITION STATEMENT
Edition statement 9th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Frenchs Forest, NSW :
Name of producer, publisher, distributor, manufacturer Pearson Australia,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 715 p. :
Other physical details illustrations (colour), facsimiles, maps, portraits ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Always Learning
500 ## - GENERAL NOTE
General note Previous edition: 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Pt 1.
Title The strategic marketing process --
Miscellaneous information 1.
Title Marketing: creating superior customer value --
Miscellaneous information 2.
Title Marketing: delivering and capturing value --
Miscellaneous information 3.
Title Strategic planning and marketing --
Miscellaneous information 4.
Title Marketing strategies for competitive advantage -- --
Miscellaneous information Pt 2.
Title Understanding the market --
Miscellaneous information 5.
Title The global marketing environment --
Miscellaneous information 6.
Title Information management and marketing research --
Miscellaneous information 7.
Title Consumer behaviour --
Miscellaneous information 8.
Title Business-to-business marketing -- --
Miscellaneous information Pt 3.
Title Implementing a customer-driven strategy --
Miscellaneous information 9.
Title Market segmentation, targeting and positioning --
Miscellaneous information 10.
Title Products and services marketing --
Miscellaneous information 11.
Title New products --
Miscellaneous information 12.
Title Pricing for value --
Miscellaneous information 13.
Title Marketing channels and logistics networks --
Miscellaneous information 14.
Title Retailing and wholesaling --
Miscellaneous information 15.
Title Communicatying customer value: advertising and public relations --
Miscellaneous information 16.
Title Sales promotion and selling --
Miscellaneous information 17.
Title Direct and online marketing -- --
Miscellaneous information Pt 4.
Title Extending marketing --
Miscellaneous information 18.
Title Tapping into markets across the globe --
Miscellaneous information 19.
Title Responsibe marketing.
520 ## - SUMMARY, ETC.
Summary, etc. Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. This book continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. This book delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Australia
General subdivision Management
9 (RLIN) 742905
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision New Zealand
General subdivision Management
9 (RLIN) 741846
776 18 - ADDITIONAL PHYSICAL FORM ENTRY
Record control number (OCoLC)828733965
-- (OCoLC)902052040
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Always learning.
9 (RLIN) 1092820
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b12916766
b 06-09-21
c 28-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- (2)c
-- (2)s
Operator's initials, OID (RLIN) 29-08-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- xna
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 134.39 i13376846 197 11 658.8 MAR A558288B 19/04/2023 10/03/2023 3 134.39 31/10/2021 Book
        South Campus South Campus South Campus Main Collection 29/10/2015 134.39 i13376810 12   658.8 MAR A558275B 16/01/2024 30/05/2017 1 134.39 31/10/2021 Book
        South Campus South Campus South Campus Main Collection 29/08/2016 0.00 i13512845 8 5 658.8 MAR A310751B 16/01/2024 12/11/2018   0.00 31/10/2021 Book

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