MARC details
000 -LEADER |
fixed length control field |
04682cam a22005774i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221109194008.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120608s2013 at a b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012941536 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
MARC Score : 11450(24200) : OK |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Direct Search Result |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1133435211 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781133435211 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1133274498 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781133274490 |
Qualifying information |
pbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)776538456 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
IG# |
-- |
OCLCO |
-- |
CDX |
-- |
MYPMP |
-- |
OCLCF |
-- |
UKMGB |
-- |
SISPL |
-- |
OCLCQ |
-- |
OCL |
-- |
I8M |
-- |
Z5A |
-- |
PHCSB |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.32 |
Item number |
.H69 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Edition number |
23 |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
658.8342 HOY |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hoyer, Wayne D. |
Relator term |
author. |
9 (RLIN) |
1062996 |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior / |
Statement of responsibility, etc. |
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Consumer behaviour |
250 ## - EDITION STATEMENT |
Edition statement |
Sixth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Australia ; |
-- |
Mason, OH : |
Name of producer, publisher, distributor, manufacturer |
South Western Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 497, 8, 32 pages : |
Other physical details |
illustrations ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Part 1. |
Title |
An Introduction To Consumer Behavior : -- |
Miscellaneous information |
1. |
Title |
Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior -- |
Miscellaneous information |
Part 2. |
Title |
The Psychological Core : -- |
Miscellaneous information |
2. |
Title |
Motivation, Ability, and Opportunity -- |
Miscellaneous information |
3. |
Title |
Exposure, Attention, and Perception -- |
Miscellaneous information |
4. |
Title |
Memory, Knowledge, and Comprehension -- |
Miscellaneous information |
5. |
Title |
Attitudes Based on High Effort -- |
Miscellaneous information |
6. |
Title |
Attitudes Based on Low Effort -- |
Miscellaneous information |
Part 3. |
Title |
The Process Of Making Decisions : -- |
Miscellaneous information |
7. |
Title |
Problem Recognition and Information Search -- |
Miscellaneous information |
8. |
Title |
Judgment and Decision Making Based on High Effort -- |
Miscellaneous information |
9. |
Title |
Judgment and Decision Making Based on Low Effort -- |
Miscellaneous information |
10. |
Title |
Post-Decision Processes -- |
Miscellaneous information |
Part 4. |
Title |
The Consumer's Culture : -- |
Miscellaneous information |
11. |
Title |
Social Influences on Consumer Behavior -- |
Miscellaneous information |
12. |
Title |
Consumer Diversity -- |
Miscellaneous information |
13. |
Title |
Household and Social Class Influences -- |
Miscellaneous information |
14. |
Title |
Psychographics: Values, Personality, and Lifestyles -- |
Miscellaneous information |
Part 5. |
Title |
Consumer Behavior Outcomes And Issues : -- |
Miscellaneous information |
15. |
Title |
Innovations: Adoption, Resistance, Diffusion -- |
Miscellaneous information |
16. |
Title |
Symbolic Consumer Behavior -- |
Miscellaneous information |
17. |
Title |
Ethics, Social Responsibility, and the Consumer Society. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
9 (RLIN) |
345411 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
MacInnis, Deborah J., |
Relator term |
author. |
9 (RLIN) |
1062997 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pieters, Rik, |
Relator term |
author. |
9 (RLIN) |
1097743 |
776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
Record control number |
(OCoLC)820521963 |
-- |
(OCoLC)856382925 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1306/2012941536-b.html">http://catdir.loc.gov/catdir/enhancements/fy1306/2012941536-b.html</a> |
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