MARC details
| 000 -LEADER |
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| fixed length control field |
09870cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221102153909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120323s2012 nmu b s001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012011843 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Field 008 : Illustration coding in 008 doesn't match 300. 008 codes are: [ ]. 300b values suggest this value should be a .Check |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0826351638 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780826351630 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b12642356 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)781848542 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
OCLCO |
| -- |
BDX |
| -- |
IQU |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN4784.M34 |
| Item number |
H47 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070.4068 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Herrick, Dennis F., |
| Relator term |
author. |
| 9 (RLIN) |
1096727 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media management in the age of giants : |
| Remainder of title |
business dynamics of journalism / |
| Statement of responsibility, etc. |
Dennis F. Herrick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Albuquerque : |
| Name of producer, publisher, distributor, manufacturer |
University of New Mexico Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 399 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| -- |
An Opening Thought -- |
| Miscellaneous information |
1. |
| Title |
An Overview of Today's Media Industry: -- |
| -- |
A historical perspective on the media -- |
| -- |
Corporatization of the media -- |
| -- |
Cross-ownership -- |
| -- |
Media consolidation -- |
| -- |
Public (stockholder) ownership of media -- |
| -- |
Institutional investors and financial firms -- |
| -- |
Reorganizing to build profits -- |
| -- |
Conglomerates aren't all bad. Are they -- |
| -- |
Yes, the mighty can fall-or at least stumble -- |
| -- |
Fragmentation of media markets -- |
| -- |
Preparing for a new media world -- |
| -- |
Definitions Of Common Business Terms -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
2. |
| Title |
Preparing Yourself for Management: -- |
| -- |
First, get the right job -- |
| -- |
Or, create your own job -- |
| -- |
Getting discovered and climbing to the top -- |
| -- |
Your first management position -- |
| -- |
Surviving in the crossfire -- |
| -- |
Managing yourself-handling time -- |
| -- |
Not just anyone can be a manager -- |
| -- |
Vi1 -- |
| -- |
Journalists becoming managers -- |
| -- |
The indispensable management resource -- |
| -- |
The quick way to the top -- |
| -- |
Case Study: Learning To Think Like A Manager -- |
| -- |
Case Study: Entrepreneurship Or A Management Career -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
3. |
| Title |
Motivation and the Workforce; -- |
| -- |
Unionism in mainstream media companies -- |
| -- |
Labor issues in the new economy -- |
| -- |
Layoffs in hard times -- |
| -- |
When you must fire or lay off someone -- |
| -- |
Approaches to managing employees -- |
| -- |
Scientific (or classical) management -- |
| -- |
Humanistic (or behaviorist) management -- |
| -- |
Theories of management -- |
| -- |
Theory -- |
| -- |
Theory Y -- |
| -- |
TheoryZ -- |
| -- |
Maslow's hierarchy of needs -- |
| -- |
Management by objectives (MBO) and total quality management (TQM -- |
| -- |
Equity theory -- |
| -- |
Case Study: Who Will Getthe Pay Raises -- |
| -- |
Case Study: How Do You Motivate A Staff With Low Morale -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
4. |
| Title |
Qualities of Leadership and Management: -- |
| -- |
The sources of power -- |
| -- |
Leadership practices -- |
| -- |
New leadership -- |
| -- |
Credibility of leadership -- |
| -- |
Future-oriented leadership -- |
| -- |
Risk-taking leadership -- |
| -- |
Empowering leadership -- |
| -- |
Motivational leadership -- |
| -- |
vui -- |
| -- |
Characteristics of leaders -- |
| -- |
Management of attention -- |
| -- |
Management of meaning -- |
| -- |
Management of trust -- |
| -- |
Management of self -- |
| -- |
Everyone and every business makes mistakes -- |
| -- |
The immeasurable value of optimism -- |
| -- |
Keep your sense of humor -- |
| -- |
Pointers on being an effective leader -- |
| -- |
The MBAs arrive, with humorous reactions -- |
| -- |
Being an effective manager of others -- |
| -- |
A skilled manager controls the use of his or her time -- |
| -- |
A skilled manager is adept at planning and goal setting -- |
| -- |
A skilled manager is a con fiden t decision maker -- |
| -- |
A skilled manager works well with others -- |
| -- |
A skilled manager is customer oriented -- |
| -- |
Jerks and vampires don't see themselves in the mirror -- |
| -- |
Case Study: How Do You Manage Freelancers If You Hardly -- |
| -- |
Ever See Them -- |
| -- |
Case Study: Recruiting And Training Volunteer Staff -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
5. |
| Title |
Decision Making: -- |
| -- |
What is decision making -- |
| -- |
The steps to making decisions -- |
| -- |
Risk taking in the decision process -- |
| -- |
Categorizing decisions -- |
| -- |
Analytical decision-making tools -- |
| -- |
The basic tool -- |
| -- |
The critical path method (CPM) and the program evaluation and -- |
| -- |
review technique (PERT -- |
| -- |
The decision tree -- |
| -- |
The payoff matrix -- |
| -- |
The computer spreadsheet -- |
| -- |
Hidden traps of decision making -- |
| -- |
The anchoring trap -- |
| -- |
a -- |
| -- |
The status quo trap -- |
| -- |
The sunk-cost trap -- |
| -- |
The confirming evidence trap -- |
| -- |
The framing trap -- |
| -- |
Estimating and forecasting traps -- |
| -- |
Who are the decision makers -- |
| -- |
Individual decision-making styles -- |
| -- |
Group decision-making styles -- |
| -- |
S.W.O.T. analysis -- |
| -- |
Case Study:a Question Of Judgment -- |
| -- |
Case Study: Okay, Folks, You Can Stop Meeting Now -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
6. |
| Title |
Media Ethics, Regulation, and Laws: -- |
| -- |
Do the right thing -- |
| -- |
The ethics of media ownership -- |
| -- |
Can stock options compromise news judgment -- |
| -- |
Media managers' profitability dilemma -- |
| -- |
Profit maximization and responsibility -- |
| -- |
Values-based business ethics -- |
| -- |
Government regulation of the press -- |
| -- |
Legal issues in media businesses -- |
| -- |
Internet-related legal issues -- |
| -- |
Casestudy: "You Can't Work For That Tv Station -- |
| -- |
Case Study:an Ethical Dilemma -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
7. |
| Title |
Operations and Structure of News Media Companies: -- |
| -- |
The "approved contradiction -- |
| -- |
The decline of local news coverage -- |
| -- |
Broadcasting's new digital era -- |
| -- |
The influence of stockholder interests -- |
| -- |
Fiduciary responsibility drives corporate profits -- |
| -- |
Profits trump journalism -- |
| -- |
Managing a media company: Who would want to -- |
| -- |
Uncommon types of ownership -- |
| -- |
Four main kinds of ownership -- |
| -- |
Sole proprietorship -- |
| -- |
Partnership -- |
| -- |
Corporation -- |
| -- |
Limited liability structures -- |
| -- |
The functional parts of any business -- |
| -- |
Administration -- |
| -- |
Finance -- |
| -- |
Accounting -- |
| -- |
Operations -- |
| -- |
Marketing -- |
| -- |
Sales -- |
| -- |
Management information -- |
| -- |
Support -- |
| -- |
Structure of media companies -- |
| -- |
Four bureaucratic principles -- |
| -- |
Principles of authority -- |
| -- |
Span of control -- |
| -- |
Work specialization -- |
| -- |
Departmentalization -- |
| -- |
Case Study: Serving Two Masters:the Boss And The News -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
8. |
| Title |
Budgeting, Financial Management, and Planning: -- |
| -- |
Project management charts -- |
| -- |
The balance sheet -- |
| -- |
The income statement -- |
| -- |
Financial analysis ratios -- |
| -- |
Liquidity ratios -- |
| -- |
Leverage (or solvency) ratios -- |
| -- |
Operating ratios -- |
| -- |
Performance ratios -- |
| -- |
Cost control and cost cutting -- |
| -- |
The company's financial health -- |
| -- |
Accrual accounting and double-entry bookkeeping -- |
| -- |
Time value of money -- |
| -- |
Investment criteria -- |
| -- |
Net present value -- |
| -- |
Internal rate of return -- |
| -- |
Payback period -- |
| -- |
The never-ending conflict -- |
| -- |
Case Study: Web Exercise On Making Changes To A Balance Sheet -- |
| -- |
Case Study: Nonprofit Fundraising -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
9. |
| Title |
Sales, Marketing, and Market Analysis: -- |
| -- |
The traditional wall between business and news -- |
| -- |
The four Ps of marketing -- |
| -- |
Market research -- |
| -- |
Market penetration and pricing -- |
| -- |
Pricing and marketing decision tools -- |
| -- |
Pricing analytical tools -- |
| -- |
Break-even analysis -- |
| -- |
Cost-benefit analysis -- |
| -- |
Marketing analytical tools -- |
| -- |
Law of diminishing returns -- |
| -- |
Law of diminishing demand -- |
| -- |
Synergy and economies of scale -- |
| -- |
Diffusion of innovations -- |
| -- |
Total market coverage (TMC -- |
| -- |
Marketplace dynamics -- |
| -- |
Market-driven journalism -- |
| -- |
The era of Internet marketing -- |
| -- |
A final thought on marketing rules -- |
| -- |
Case Study: Northern Lights Cross-Promotion -- |
| -- |
Case Study: Repositioning Without Major Change -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
10. |
| Title |
Consolidation and Convergence: -- |
| -- |
There is some safety in large size -- |
| -- |
Monopoly, oligopoly, and joint operating agreements -- |
| -- |
The Newspaper Preservation Act of -- |
| -- |
Covert consolidation of TV stations -- |
| -- |
The Telecommunications Act of -- |
| -- |
Breakup possible in TV-print convergence -- |
| -- |
Venture capital and equity investment firms in media -- |
| -- |
The power of the cluster -- |
| -- |
Consolidation throughout the media industry -- |
| -- |
Going international -- |
| -- |
Case Study: Where Will We Put The Billiards Table -- |
| -- |
Case Study: Expanding And Consolidating -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
11. |
| Title |
Entrepreneurship: -- |
| -- |
Entrepreneurs and managers -- |
| -- |
Traits of an entrepreneur -- |
| -- |
Promotion or ownership -- |
| -- |
Trying repeatedly brings "luck -- |
| -- |
Becoming an entrepreneur -- |
| -- |
Buying a business -- |
| -- |
Starting up a business -- |
| -- |
Using the Internet to make a living -- |
| -- |
Emerging nonprofit news websites -- |
| -- |
Barriers to entry -- |
| -- |
Seeking success with a business plan -- |
| -- |
"Buying" a job -- |
| -- |
Ten secrets of entrepreneurial success -- |
| -- |
Case Study: Taking That Big Step Of Buying A Business -- |
| -- |
Case Study: Starting A Blog For Profit -- |
| -- |
Suggested Websites -- |
| Miscellaneous information |
12. |
| Title |
Technology Creates New Media; -- |
| -- |
Blasts from the past -- |
| -- |
Early digital media history -- |
| -- |
Newspapers (plus other media) and technology -- |
| -- |
Television and technology -- |
| -- |
Technology changes management -- |
| -- |
How can news regain profitability in the digital age -- |
| -- |
Convincing the public to pay for news again -- |
| -- |
"Clicks-and-mortar" businesses -- |
| -- |
Cutting costs with mobile journalists -- |
| -- |
Twenty-first-century electronic and digital media -- |
| -- |
The demise of e-mail -- |
| -- |
Looking ahead -- |
| -- |
Technological milestones of the electronic age -- |
| -- |
Case Study:the Challenge Of Keeping Reader Comments -- |
| -- |
Case Study: Improving The Website So Its Worth Doing -- |
| -- |
Suggested Websites -- |
| -- |
Acknowledgments -- |
| -- |
Notes -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| General subdivision |
Management |
| 9 (RLIN) |
708469 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| General subdivision |
Economic aspects |
| 9 (RLIN) |
798633 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12642356 |
| b |
18-07-18 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
070.4068 HER |
| g |
1 |
| i |
A519156B |
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cmain |
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$71.42 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nmu |
| -- |
0 |
