MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02490cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221110065101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120117s2013 maua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273767186 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273767183 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12642290 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)794134891 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKMGB |
| Modifying agency |
OCLCO |
| -- |
HEBIS |
| -- |
YDXCP |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| Relator term |
author. |
| 9 (RLIN) |
504256 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc. |
Gary Armstrong, Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition, Global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
534 pages, 112 variously numbered pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: Boston, Mass.; London: Pearson, 2011. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands: building customer value -- Developing new products and an managing the product life cycle -- Pricing: understanding and capturing customer value -- Marketing channels: delivering customer value -- Retailing and wholesaling -- Commincating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing: building direct customer relationships --The global marketplace -- Sustainable marketing: social responsibility and ethics -- Appendix 1: Company cases -- Appendiex 2: Marketing plan -- Appendix 3: Marketing by the numbers. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks |
| 9 (RLIN) |
630981 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author. |
| 9 (RLIN) |
306399 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12642290 |
| b |
22-08-17 |
| c |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 ARM |
| g |
1 |
| i |
A519340B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$118.08 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
12 |
| v |
3 |
| w |
0 |
| x |
5 |
| y |
.i13280788 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 ARM |
| g |
1 |
| i |
A519472B |
| j |
0 |
| l |
smain |
| o |
n |
| p |
$106.04 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
11 |
| v |
3 |
| w |
0 |
| x |
4 |
| y |
.i13290411 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
