MARC details
| 000 -LEADER |
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| fixed length control field |
03747cam a22003974i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221102153727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110725s2012 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011030238 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412991315 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412991315 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12632880 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)721906489 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
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YDXCP |
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BWX |
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CDX |
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IG# |
| -- |
VP@ |
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UKMGB |
| -- |
RRP |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.L383 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Leading edge marketing research : |
| Remainder of title |
21st-century tools and practices / |
| Statement of responsibility, etc. |
editors, Robert Kaden, Gerald Linda, Melvin Prince. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 483 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Challenges to Marketing Research -- 1: New Roles for Marketing Researchers / Ian Lewis, Simon Chadwick -- Part II: Quantitative Marketing Research -- 2: Research ROI Analysis: A Powerful Tool for Marketers / Diane Schmalensee, A. Dawn Lesh -- 3: Combining Data Mines and Attitude Research / Paul Gurwitz -- 4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us / Howard Moskowitz, Burt Krieger, Linda Ettinger Lieberman -- 5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments / Crawford Hollingworth -- 6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers / Kevin Clancy, Ami Bowen -- 7: Marketing Accountability: Understanding Performance and Drivers of Brand Success / William Pink, Phillip Herr, Dorothy Fitch -- Part 3: Qualitative Marketing Research -- 8: Taking Qualitative Research to the Next Level / Judith Langer, Sharon Dimoldenberg -- 9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research / Jamie Gordon, Larry Irons -- 10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking / Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost, Mark Spence -- Part 4: Customer Motivation -- 12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers / Alastair Gordon -- 13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? / Sean Green, Neil Holbert -- 14: Using Empathy and Narrative to Ignite Research / Neil Gains -- 15: Standing Waves, Stasis, Contagion and Consumer Trends / J. Walker Smith -- Part 5: Marketing Research Industry Trends -- 16: Mixed Methods in Marketing Research / Mel Prince, Mark A. P. Davies, Chris Manolis, Susan Tratner -- 17: Improving a Firm's Performance Using Advanced Analytical Insights / Marco Vriens, David Rogers -- 18: Panel Online Survey and Research Quality / Raymon Pettit -- 19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn't Do Before / Mickey Brazeal -- 20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices / Darren Mark Noyce -- Epilogue: The Future of Marketing Research / Robert Moran. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaden, Robert J., |
| Relator term |
editor. |
| 9 (RLIN) |
1096548 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linda, Gerald, |
| Relator term |
editor. |
| 9 (RLIN) |
1096549 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prince, Melvin, |
| Relator term |
editor. |
| 9 (RLIN) |
1096550 |
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11-07-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.83 LEA |
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1 |
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A519035B |
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cmain |
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$61.33 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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b |
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c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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cau |
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0 |
