MARC details
| 000 -LEADER |
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| fixed length control field |
06969cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230526151213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091224s2011 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009052619 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0073511986 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073511986 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b12575288 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)436028138 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
CDX |
| -- |
MRW |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.B538 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808.0666592 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bivins, Thomas H. |
| Fuller form of name |
(Thomas Harvey), |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 9 (RLIN) |
235721 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations writing : |
| Remainder of title |
the essentials of style and format / |
| Statement of responsibility, etc. |
Thomas H. Bivins. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 330 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch. 1: Writing for public relations -- What is public relations -- What is public relations writing -- Uncontrolled information -- Controlled information -- Tools of the public relations writer -- The process of public relations writing -- Key terms -- Ch. 2: Ethical and legal issues in public relations writing -- Ethical considerations of persuasion -- Logic fallacies -- Other tactics -- Unethical language use -- Ethics and ghostwriting -- What the Public Relations Society of America has to say -- The legal aspects of public relations writing -- Defamation -- Privacy -- copyright -- Copyright and the internet -- Users' risks - the bottom line -- Trademarks -- Key terms -- Ch. 3: Planning and research -- Developing an issue statement -- Researching the topic -- Evaluating internet resources -- Analyzing the target audience -- Conducting target audience research -- Audience definition worksheet -- Anticipating audience expectations -- Setting objectives -- Evaluation -- Timeline -- budgeting -- Constructing a basic budget -- Do you need a contract -- Key terms --Ch. 4: Choosing the right message and medium -- the process of persuasion -- Elaboration likelihood model - Things to note about the elaboration likelihood model -- Practical advice for the persuader -- Persuasive strategies -- Compliance strategies -- Argument strategies -- Choosing the appropriate medium or media -- Advantages and disadvantages of media selections -- Negotiating media buys -- Evaluating your media buys -- Leaning to adapt -- Key terms -- Ch. 5: Media relations and placement -- What is news -- Working with the media -- Get to know journalists' jobs -- Get to know journalists as people -- Guidelines for dealing with the media -- Guidelines for interviews -- Guidelines for correcting errors -- Media placement -- Deciding where to place your message -- Getting your message to the media -- Fitting your information to your outlet -- Press kits -- Cooperation is the key -- Key terms -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch. 6: News releases and backgrounders -- What is a news release -- Writing a news release -- The lead -- Quotations and attributions -- Local interest -- News release format -- Timing and dating releases -- Datelines -- Exclusives and specials -- Types of news releases -- Product releases -- Event announcements -- Personnel releases -- Tips/hints releases -- Writing news releases for broadcast -- Pitch letters and media advisories -- Pitch letters -- Media advisories -- Backgrounders -- Fact sheets -- Key terms -- Ch. 7: Design, printing, and desktop publishing -- Design: what it is and why it might be Greek to you -- Designing public relations materials -- Principles of design -- Balance -- Proportion -- Sequence and emphasis -- Unity -- Grids -- Alignment - type and typefaces -- Working with professional printers -- Printing processes -- Paper choice -- Ink choice -- Binding -- swipe files -- Computer layout preparation for printing -- Print order preparation -- A word on desktop publishing -- Print scheduling and budgeting -- Scheduling -- budgeting -- Key terms -- Ch. 8: controlled publications -- Newsletters -- Types of newsletters -- Why a newsletter -- Content -- Objectives -- Scheduling and budgeting -- Articles -- Story ideas -- Researching stories -- Design considerations -- Style sheets -- Magazines -- Content and format -- Types of articles -- Trade journals -- Feature writing for newsletters and magazines -- Feature style -- Writing the feature story -- Common types of features --Editorial considerations for display copy -- Writing headlines -- Writing subheads and crossheads -- Writing captions -- Writing pull quotes -- Editing your articles -- Evaluation -- Methods of evaluation -- Evaluating your production schedule -- Brochures -- Planning your brochure -- Fitting it all together -- Other information pieces -- Flyers -- Posters -- Booklets and hybrids -- Annual reports -- Audiences -- Contents -- Writing for annual reports -- The nonprofit annual report -- Key terms -- Ch. 9: Television and radio -- Reaching broadcast audiences -- Video news releases -- Radio and television tapes and actualities -- Interviews and talk shows -- Corporate advertising and public service announcements -- Writing for television -- Basic concepts -- Writing for the eye -- Television scripts -- Writing for radio -- Types of radio announcements -- How to get your public service announcements on the air -- Ch. 10: Speeches and presentations - Types of speeches -- Modes of delivery -- Preparation and writing -- Specifying your purpose -- Analyzing your audience -- Organizing your speech -- Supporting your ideas -- delivery -- The question-and-answer session -- Presentation materials -- Preparing audiovisual materials -- Scripting for audiovisuals -- Key terms -- Ch. 11: Writing for web and social media -- The changing landscape -- A quick word about writing for web sites -- OK, let's get on with Web 2.0 -- Blogs and blogging -- What to blog about -- Writing blog posts -- How to write comments on blogs -- Micro-blogging and twitter -- How to write twitter posts -- The evolution of the press release -- Standard release format -- Search engine optimized releases -- Social media release - How to write a social media release -- Creating an online newsroom -- What to include in your online newsroom -- Online newsrooms to study -- Key terms. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
United States |
| 9 (RLIN) |
604715 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
United States |
| General subdivision |
Authorship. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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19-10-18 |
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28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
