MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02526cam a22003494a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102173046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120625s2012 maua 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB1B0026 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132570183 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132570181 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12534110 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)755066944 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLE |
| Transcribing agency |
NLE |
| Modifying agency |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
1034657 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research : |
| Remainder of title |
integration of social media / |
| Statement of responsibility, etc. |
Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
201201 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. ; Harlow : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
672 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2009. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"International edition." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction and early phases of marketing research -- |
| -- |
Introduction to marketing research -- |
| -- |
Defining the marketing research problem and developing an approach -- |
| -- |
Research design formulation -- |
| -- |
Research design -- |
| -- |
Exploratory research design : secondary data -- |
| -- |
Exploratory research design : syndicated sources of secondary data -- |
| -- |
Exploratory research design : qualitative research -- |
| -- |
Descriptive research design : survey and observation -- |
| -- |
Causal research design : experimentation -- |
| -- |
Measurement and scaling : fundamentals and comparative scaling -- |
| -- |
Measurement and scaling : noncomparative scaling techniques -- |
| -- |
Questionnaire and form design -- |
| -- |
Sampling : design and procedures -- |
| -- |
Sampling : final and initial sample size determination -- |
| -- |
Data collection, analysis, and reporting -- |
| -- |
Field work : data collection -- |
| -- |
Data preparation and analysis strategy -- |
| -- |
Data analysis : frequency distribution, hypothesis testing, and -- |
| -- |
Cross-tabulation -- |
| -- |
Data analysis : hypothesis testing related to differences -- |
| -- |
Data analysis : correlation and regression -- |
| -- |
Report preparation and presentation -- |
| -- |
Running case -- |
| -- |
Comprehensive critical thinking cases -- |
| -- |
Comprehensive cases with questionnaires and real data -- |
| -- |
Comprehensive brief harvard business school cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b12534110 |
| b |
04-10-20 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
