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20221102171431.0 |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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120510s2012 ii a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0198069863 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780198069867 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12470399 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)796076490 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SUSA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
SUSA |
| Modifying agency |
Nz |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dutta, Kirti, |
| Relator term |
author. |
| 9 (RLIN) |
1094224 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand management : |
| Remainder of title |
principles and practices / |
| Statement of responsibility, etc. |
Kirti Dutta. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 455 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm + |
| Accompanying material |
1 computer disc (12 cm) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
computer dataset |
| Content type code |
cod |
| Source |
rdacontent |
| Materials specified |
Accompanying material |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| Materials specified |
Accompanying material |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
computer disc |
| Carrier type code |
cd |
| Source |
rdacarrier |
| Materials specified |
Accompanying material |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by: 1 computer disc (CD-ROM) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 20 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. I. |
| Title |
OVERVIEW OF BRAND MANAGEMENT -- |
| Miscellaneous information |
1. |
| Title |
Introduction to Branding -- |
| Miscellaneous information |
2. |
| Title |
Creating a Brand -- |
| Miscellaneous information |
3. |
| Title |
Understanding Organizational Culture for Successful Brand Management -- |
| Miscellaneous information |
Pt. II. |
| Title |
UNDERSTANDING AND MEASURING BRAND EQUITY -- |
| Miscellaneous information |
4. |
| Title |
Brand equity -- |
| Miscellaneous information |
5 . |
| Title |
Researching for Brand Equity -- |
| Miscellaneous information |
Pt. III. |
| Title |
UNDERSTANDING CONSUMERS AND MARKETS -- |
| Miscellaneous information |
7. |
| Title |
Consumer Behaviour and Brand Buying Decision -- |
| Miscellaneous information |
8. |
| Title |
Brand positioning -- |
| Miscellaneous information |
Pt. IV. |
| Title |
MANAGING BRANDS -- |
| Miscellaneous information |
9. |
| Title |
Bradning the marketing programme -- |
| Miscellaneous information |
10. |
| Title |
E-branding, building the brand online -- |
| Miscellaneous information |
11. |
| Title |
Branding and marketing communications -- |
| Miscellaneous information |
Pt. V. |
| Title |
BUILDING RESILIENT BRANDS -- |
| Miscellaneous information |
12. |
| Title |
Brand strategies -- |
| Miscellaneous information |
13. |
| Title |
Managing brand architecture -- |
| Miscellaneous information |
14. |
| Title |
Brands over time -- |
| Miscellaneous information |
15. |
| Title |
Brands in a borderless world. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how organizational culture helps in successful brand management. Second and third sections discuss brand equity, ways of researching and measuring it, and importance of understanding consumers and markets. Further, fourth section explains branding strategies, e-branding, and marketing communications. Last section explores brand architecture, brands over time, and boundary-less brands. Students will find this book useful for its illustrative coverage of the key concepts. The practical applications would also be very useful to practitioners. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for the CD: Operating system: Windows 2,000 and higher, flash player: version 9 and higher, processor speed: 500Mhz, sound card and speakers. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
322791 |
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28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
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| -- |
b |
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c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ii |
| -- |
0 |
