Legends in marketing. (Record no. 1227830)

MARC details
000 -LEADER
fixed length control field 16012cam a2200589 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211129134947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110908s2011 caua b 000 0aeng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011013132
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132105184
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105183
Qualifying information hardback
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)712780806
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCoLC
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M568 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80092
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Monroe, Kent B.
9 (RLIN) 311574
245 10 - TITLE STATEMENT
Title Legends in marketing.
Name of part/section of a work Kent B. Monroe /
Statement of responsibility, etc. series editor, Jagdish N. Sheth.
246 10 - VARYING FORM OF TITLE
Title proper/short title Kent B. Monroe
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks :
Name of producer, publisher, distributor, manufacturer Sage Publications Pvt. Ltd,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 7 volumes :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Legends in marketing
500 ## - GENERAL NOTE
General note Compilation of articles written or co-wriiten by Kent B. Monroe.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 1.
Title Processing of Price Information --
-- Set Introduction /
Statement of responsibility Jaddish N Sheth --
Title Volume Introduction /
Statement of responsibility Chezy Ofir --
Title The Beginning: Adapting Psychophysics to Study How Price Information Is Processed --
-- The Information Content of Prices: A preliminary model for estimating buyer responses --
-- The Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment /
Statement of responsibility with M Venkatesan --
Title Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance --
-- Psychophysics of Prices: A reappraisal --
-- The Influence of Adaptation Levels On Subjective Price Perceptions /
Statement of responsibility with Albert J Della Bitta --
Title Identifying the Domain of Behavioral Pricing Research --
-- Buyers' Subjective Perceptions of Price --
-- Buyers' Subjective Perceptions of Price: An update of the evidence /
Statement of responsibility Susan M Petroshius --
Title Contextual Influences on Price Perceptions --
-- Objective and Subjective Contextual Influences on Price Perceptions --
-- Contextual Influences on Subjective Price Perceptions /
Statement of responsibility with Albert J Della Bitta and Susan L Downey --
Title Automatic Construction and Use of Contextual Information for Product and Price Evaluations /
Statement of responsibility with Rashmi Adaval --
Title The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions /
Statement of responsibility with Shih-Fen Chen and Yung-Chien Lou --
Title The Influence of Price Differences and Brand Familiarity on Brand Preferences --
-- Processing Price Information: Incorporating Memory and Numerical Cognition Issues --
-- Recall versus Recognition as a Measure of Price Awareness /
Statement of responsibility with Christine Powell and Pravat Choudhury --
Title Remembering versus Knowing: Issues in Buyers' Processing of Price Information /
Statement of responsibility with Angela Y Lee --
Title Memory-Based Store Price Judgments: The role of knowledge and shopping experience /
Statement of responsibility with Chezy Ofir, Priya Raghubir, Gili Brosh and Amir Heiman --
Title Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments /
Statement of responsibility with Tridib Mazumdar --
Title The Effects of Buyers' Intentions to Learn Price Information on Price Encoding /
Statement of responsibility with Tridib Mazumdar --
Title Do Consumers Process Prices Like Numbers: Comparative judgments of numerals and prices /
Statement of responsibility with Lan Xia --
Title A Re-examination of Frequency-Depth Effects in Consumer Price Judgments /
Statement of responsibility with Ashok K Lalwani --
Title Perspective of other Scholars /
Statement of responsibility Vicki Morwitz, Eesha Sharma, Russell Winer, Gilles Laurent, Marc Vanhuele --
Title Chezy Ofir interviews Kent Monroe --
-- Processing Price Information: Some Key Questions --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 2.
Title Comparative Price Advertising --
Miscellaneous information Volume Introduction.
Title by Albert J Della Bitta(Albert J Della Britta) --
-- Extending the Reference Price Concept --
-- The Influence of Comparative Price Advertisements on Patronage Behavior /
Statement of responsibility with Albert J Della Bitta --
Title A Multivariate Analysis of the Perception of Value from Retail Price Advertisements /
Statement of responsibility with Albert J Della Bitta --
Title Consumer Perceptions of Comparative Price Advertisements /
Statement of responsibility with Albert J Della Bitta and John M McGinnis --
Title Effects of Shopping Information on Consumers' Responses to Comparative Price Claims /
Statement of responsibility with Edward A. Blair and Judy Harris --
Title Examining the Effects of Contextual Information --
-- The Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price Advertisements /
Statement of responsibility with Soeun Hyun --
Title Context Setting and Comparative Price Advertising Effects on the Acceptable Price Range /
Statement of responsibility with Robert I Roundtree --
Title Extensions to Online Marketing --
-- The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment /
Statement of responsibility with Rajneesh Suri, Julie Lee and Rajesh Manchanda --
Title Price Communications in Online and Print Coupons: An Empirical Analysis /
Statement of responsibility with Rajneesh Suri and Srinivasan Swaminathan --
Title Perspectives of Other Scholars /
Statement of responsibility Edward A Blair, Larry D Compeau, Ram Krishnan --
Title Albert J Della Bitta Interviews Kent Monroe --
-- Comparative Price Advertising: Some key questions --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 3.
Title The Price-Quality-Value Relationship --
-- Volume Introduction /
Statement of responsibility Dhruv Grewal and Anne Roggeveen --
Title Price (and Other Cues)-Quality-Value --
-- The Effect of Price on Subjective Product Evaluations /
Statement of responsibility with R Krishnan --
Title The Influence of Price on Product Perceptions and Product Choice --
-- The Effect of Brand and Price Information on Subjective Product Evaluations /
Statement of responsibility with William B Dodds --
Title The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An integrative review /
Statement of responsibility with Akshay R Rao --
Title A Research Program for Establishing the Validity of the Price-Quality Relationship /
Statement of responsibility with William B Dodds --
Title The Effects of Price, Brand and Store Information on Buyers' Product Evaluations /
Statement of responsibility with William B Dodds and Dhruv Grewal --
Title The Role of Country of Origin Information on Buyers' Product Evaluations: An in-depth interview approach /
Statement of responsibility with Wai kwan Li --
Title The Effects of Country of Origin, Brand and Price Information: A cognitive-affective model of buying intentions /
Statement of responsibility with Wai kwan Li and Darius K-S Chen --
Title Price and Customers' Perceptions of Value --
-- Decomposing Perceived Value --
-- Decomposing Perceived Product Value --
-- The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value and Behavioral Intentions /
Statement of responsibility with Dhruv Grewal and R Krishnan --
Title Framing Effects on Buyers' Subjective Product Evaluations /
Statement of responsibility with Joseph Chapman --
Title Moderating Variables --
-- The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations /
Statement of responsibility with Akshay R Rao --
Title The Effects of Time Constraints on Consumers' Judgments of Prices and Products /
Statement of responsibility with Rajneesh Suri --
Title The Effects of Perceived Scarcity on Consumers' Processing of Price Information /
Statement of responsibility with Rajneesh Suri and Chiranjeev Kohli --
Title The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality /
Statement of responsibility with Larry D Compeau, Dhruv Grewal --
Title Perspectives of Other Scholars /
Statement of responsibility Akshay R Rao, Valarie Zeithaml, Joel Urbany --
Title Dhruv Grewal and Anne Roggeveen Interview Kent Monroe --
-- Price-Quality-Value: Some Key Questions --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 4.
Title Price Fairness --
-- Volume Introduction /
Statement of responsibility Lan Xia --
Title Conceptual Foundations of Price Fairness Research --
-- The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions /
Statement of responsibility with Lan Xia and Jennifer L. Cox --
Title Perceived Price Fairness: A New Look at an Old Construct /
Statement of responsibility with Marielza Martins --
Title The Price Is Unfair! Reforming Pricing Management /
Statement of responsibility with Lan Xia --
Title Extending Price Fairness Research --
-- The Many Routes to Price Unfairness Perceptions /
Statement of responsibility with Lan Xia --
Title Consumers' Perceptions of the Fairness of Price-Matching Refund Policies /
Statement of responsibility Monika Kukar-Kinney and Lan Xia --
Title Effects of Consumers' Efforts on Price and Promotion Fairness Perceptions /
Statement of responsibility with Lan Xia and Monika Kukar-Kinney --
Title The Influence of Price Fairness on Customer Satisfaction: An empirical test in the context of automobile purchases /
Statement of responsibility with Andreas Herrmann, Lan Xia and Frank Huber --
Title Perceived Price Fairness and Perceived Transaction Value /
Statement of responsibility with Lan Xia --
Title Price Fairness and Marketing on the Internet --
-- Price Partitioning On the Internet /
Statement of responsibility with Lan Xia --
Title Promotion Framing Effects on Consumers' Perceptions of Customized Pricing /
Statement of responsibility with Fei Lee Weisstein --
Title Dynamic Pricing on the Internet: A Price Framing Approach /
Statement of responsibility with Fei Lee --
Title Perspectives of Other Scholars /
Statement of responsibility Sarah Maxwell, Lisa E. Bolton, Margaret Campbell --
Title Lan Xia Interviews Kent Monroe --
-- Price Fairness: Some questions and answers --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 5.
Title Research in Consumer Behavior --
Miscellaneous information Volume Introduction.
Title by Monika Kukar-Kinney and Nancy M Ridgway(Monika Kukar-Kinney and Nancy M Ridgway) --
-- Consumer Buying Behavior --
-- An Expanded Conceptualization and a New Measure of Compulsive Buying /
Statement of responsibility with Nancy M Ridgway and Monika Kukar-Kinney --
Title Identifying Consumers' Compulsive Buying Tendencies: Lessons Learned for Measuring Consumer-related Phenomena /
Statement of responsibility with Nancy M Ridgway and Monika Kukar-Kinney --
Title The Relationship between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet /
Statement of responsibility with Nancy M Ridgway and Monika Kukar-Kinney --
Title Does Excessive Buying For Self Relate To Spending On Pets? /
Statement of responsibility with Nancy M Ridgway, Monika Kukar-Kinney and Emily Chamberlin --
Title The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions /
Statement of responsibility with Lan Xia --
Title A Path-Analytic Exploration of Retail Patronage Influences /
Statement of responsibility with Joseph P Guiltinan --
Title Identifying and Analyzing Consumer Shopping Strategies /
Statement of responsibility with Joseph P Guiltinan --
Title Information Acquisition --
-- The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability /
Statement of responsibility with Rashmi Adaval --
Title Consumer Information Acquisition: A Review and Extension /
Statement of responsibility with Lan Xia
Title The Effect of Unintended Information Acquisition (with Lan Xia --
-- Beyond Information Search: Browsing as Consumer Information Acquisition /
Statement of responsibility with Lan Xia --
Title Re-thinking Information Objectivity and Its Effectiveness in Print Communications /
Statement of responsibility with Chung-kue Hsu --
Title Other Topics in Consumer Behavior --
-- The Impact of the Internet and Consumer Motivation on Evaluation of Prices /
Statement of responsibility with Rajneesh Suri and Mary Long --
Title The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability /
Statement of responsibility with Rajneesh Suri --
Title The Framing of Consumer Choices --
-- Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future Research /
Statement of responsibility with Janet Oglethorpe --
Title Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities /
Statement of responsibility with Janet Oglethorpe --
Title ACR Fellows Address: ACR and Me --
-- Editorial --
-- Perspectives of Other Scholars /
Statement of responsibility Madhu Viswanathan, Elizabeth Hirschman, Sharon E. Beatty --
Title Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe --
-- Consumer Behavior Research: Some Key Questions --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 6.
Title Models, Theory and Methods --
-- Volume Introduction /
Statement of responsibility Tridib Mazumdar --
Title Pricing Models --
-- Pricing Decision Models: Recent Developments and Research Opportunities /
Statement of responsibility with Tridib Mazumdar --
Title Models for Pricing Decisions /
Statement of responsibility with Albert J Della Bitta --
Title Causes and Consequences of Price Premiums /
Statement of responsibility with Akshay R Rao --
Title Pricing the Product Line during Scarcity /
Statement of responsibility with Andris A Zoltners --
Title A Multi-Period Integer Programming Approach to the Product Mix Problem /
Statement of responsibility with Shyam Sunder, W Arthur Wells and Andris A Zoltners --
Title Theoretical Developments in Marketing and Pricing --
-- A Theoretical Approach for Determining Product Line Prices /
Statement of responsibility with Susan M Petroshius --
Title Theoretical and Methodological Developments in Pricing --
-- Marketing Thought Task Force, Kent B Monroe, Chair --
-- Developing, Disseminating and Utilizing Marketing Knowledge --
-- Research Methods --
-- Research Methods for Pricing Decisions --
-- A Procedure for Integrating Outcomes Across Studies /
Statement of responsibility with R Krishnan --
Title Effectiveness of Multiple Request Strategies: A Synthesis of Research Results /
Statement of responsibility with Edward F Fern and Ramon Avila --
Title Effect Size Estimates: Issues and Problems in Interpretation /
Statement of responsibility with Edward F Fern --
Title On Replications in Consumer Research --
-- Perspectives of Other Scholars /
Statement of responsibility Russell Winer, Dipankar Chakravarti, S.P. Raj --
Title Tridib Mazumdar Interviews Kent Monroe --
-- Models, Theory and Methods: Some Key Questions --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Volume 7.
Title Pricing Management and Practice --
-- Volume Introduction /
Statement of responsibility Manjit Yadav --
Title Pricing and Marketing Management --
-- Pricing and Sales Promotion --
-- Managing the Pricing Function /
Statement of responsibility with John T Mentzer --
Title Pricing Practices that Endanger Profits /
Statement of responsibility with Jennifer L Cox --
Title Some Common Myths Concerning Industrial Pricing --
-- Extending the Concepts of Strategic Pricing --
-- Guidelines for Better Pricing Decisions --
-- Integrating Marketing and Finance --
-- Using Leverage for Developing Pricing Strategies --
-- Marketing Profitability Analysis --
-- Pricing Decisions --
-- New Product Pricing --
-- Product-Line Pricing --
-- Effect of Product Line Pricing Characteristics on Product Evaluations /
Statement of responsibility with Susan M Petroshius --
Title An Experimental Inquiry into the Effect of Price on Brand Preference /
Statement of responsibility with David M Gardner
Title Pricing to and through the Channel --
-- Pricing in Separable Channels: The case of parallel imports (with B Rachel Yang and Reza H Ahmadi --
-- Price Bundling --
-- How Buyers Perceive Savings in a Bundle Price: An examination of a Bundle's transaction value /
Statement of responsibility with Manjit S Yadav --
Title Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles /
Statement of responsibility with Rajneesh Suri --
Title Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers /
Statement of responsibility with Rajneesh Suri --
Title Pricing On the Internet --
-- The Pricing of On-Line Services --
-- Pricing on the Internet --
-- Pricing and Public Policy --
-- Some Lessons Learned from F.T.C. versus Staples --
-- What Are the Benefits of Unit Pricing? /
Statement of responsibility with Peter LaPlaca --
Title Perspectives of Other Scholars /
Statement of responsibility Joseph P Guiltinan, Ruth N Bolton, Thomas T Nagle --
Title Manjit Yadav Interviews Kent Monroe --
-- Pricing Management and Practice: Some key questions.
520 ## - SUMMARY, ETC.
Summary, etc. "The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Professor Monroe, known as one of the Deans of Pricing teaches among other areas, Pricing Strategy, Tactics, Marketing Management and Research Method. His research areas include Behavioral Pricing and Consumer Shopping Behavior"--
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Monroe, Kent B.
9 (RLIN) 311574
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 320436
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing.
9 (RLIN) 322706
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.,
Relator term editor.
9 (RLIN) 225971
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Legends in marketing.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
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b 11-07-17
c 28-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- cau
-- 0
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        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 1 i13165276 3 3 658.80092 MON A500542B 18/06/2024 06/03/2024 1 981.31 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 2 i13165288     658.80092 MON A500543B 29/10/2015   1 981.31 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 3 i1316529x     658.80092 MON A500544B 29/10/2015   1 981.31 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 4 i13165306     658.80092 MON A500546B 29/10/2015   1 981.31 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 5 i13165318     658.80092 MON A500547B 29/10/2015   1 981.31 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 6 i1316532x     658.80092 MON A500548B 29/10/2015   1 981.31 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 981.31 Vol. 7 i13165331     658.80092 MON A500550B 29/10/2015   1 981.31 31/10/2021 Book

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