MARC details
000 -LEADER |
fixed length control field |
02492cam a2200421 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230526151147.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110714s2012 mauab 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010051148 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
013217684X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132176842 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b12132391 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)694679189 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
YDXCP |
-- |
CDX |
-- |
BWX |
-- |
ATU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.35 |
Item number |
.S65 2012 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8002373 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Solomon, Michael R., |
Relator term |
author. |
9 (RLIN) |
233946 |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
real people, real choices / |
Statement of responsibility, etc. |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston : |
Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 570 pages : |
Other physical details |
colour illustrations, colour map ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
New Zealand |
9 (RLIN) |
583231 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Vocational guidance |
9 (RLIN) |
708451 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Marshall, Greg W., |
Relator term |
author. |
9 (RLIN) |
1070689 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stuart, Elnora W., |
Relator term |
author. |
9 (RLIN) |
1070690 |
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.b12132391 |
b |
22-08-17 |
c |
28-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
-- |
s |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
mau |
-- |
0 |