MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01547cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211102191647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110708s2011 nz a b 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780958299732 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12127024 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)752314609 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ATU |
| Transcribing agency |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hurman, James. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The case for creativity : |
| Remainder of title |
two decades' evidence of the link between imaginative marketing and commercial success / |
| -- |
James Hurman. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Auckland, N.Z. : |
| Name of producer, publisher, distributor, manufacturer |
AUT Media, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
186 p. : |
| Other physical details |
ill. ; |
| Dimensions |
20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The case for this book -- |
| Miscellaneous information |
2. |
| Title |
The case for creative agencies -- |
| Miscellaneous information |
3. |
| Title |
Identifying creativity -- |
| Miscellaneous information |
4. |
| Title |
The case for originality -- |
| Miscellaneous information |
5. |
| Title |
The case for creative advertising (aacording to Donald Gunn, the IPA and McKinsey & Company) -- |
| Miscellaneous information |
6. |
| Title |
How creativity makes advertising more effective (according to Bill Bernbach and a tweed of academics) -- |
| Miscellaneous information |
7. |
| Title |
The case for creative companies -- |
| Miscellaneous information |
8. |
| Title |
The future case for creativity -- |
| Miscellaneous information |
9. |
| Title |
The case for creativity -- |
| Miscellaneous information |
Appendix : |
| Title |
The 15 studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creativity in advertising |
| 9 (RLIN) |
341922 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12127024 |
| b |
11-07-17 |
| c |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nz |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 HUR |
| g |
1 |
| i |
A492577B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$39.32 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
7 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
.i13146415 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 HUR |
| g |
1 |
| i |
A492509B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$39.32 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
4 |
| v |
2 |
| w |
0 |
| x |
1 |
| y |
.i13146658 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
