MARC details
| 000 -LEADER |
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| fixed length control field |
05413cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101232301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100914s2010 ncuabf b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009040507 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1594605068 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781594605062 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b1179169x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)452292978 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
BTCTA |
| -- |
MOF |
| -- |
UWO |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
GV716 |
| Item number |
.B75 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.00688 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Branded : |
| Remainder of title |
branding in sport business / |
| Statement of responsibility, etc. |
edited by Jason W. Lee. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Durham, N.C. : |
| Name of producer, publisher, distributor, manufacturer |
Carolina Academic Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 341 pages, 16 unnumbered pages of plates : |
| Other physical details |
colour illustrations, colour map ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction to branding / Kimberly S. Miloch -- Part I. Apparel and equipment -- 2. Akadema: innovation on the diamond / Jason W. Lee -- 3. Heelys: these shoes are on a roll / Jason W. Lee -- 4. Life is good: it's all about living the good life / Jason W. Lee -- 5. Mossy Oak: it's not a passion, it's an obsession / Eric Forsyth -- 6. Roots: branding to the world, one beret at a time / Patrick Kraft -- 7. Under Armour: protect this brand! / Patrick Kraft, Jason W. Lee, Fritz G. Polite -- Part II. Sports properties, leagues, and events -- 8. The Harlem Globetrotters: a truly global brand / Steven N. Waller, Fritz G. Polite -- 9. Montgomery Biscuits: rising to the top of minor league brands / Jason W. Lee -- 10. The National Hot Rod Association: a brand on the fast track to success / Andrea N. Eagleman -- 11. Professional Bowlers Association: revamped and ready to go / Dan Drane -- 12. The rebranding of a franchise: the Tampa Bay Buccaneers / Fritz G. Polite, Steven N. Waller -- 13. World Baseball Classic: Major League Baseball attempts to build its brand internationally / Mark S. Nagel, Matthew T. Brown -- Part III. Primarily non-sport entities that use sport to enhance brands -- 14. FedEx: access to the world / Kimberly S. Miloch -- 15. Home Depot: it's time to ... / Kimberly S. Miloch -- 16. Coca-Cola: demand the genuine / Kimberly S. Miloch -- 17. McDonald's: I'm lovin' it / Kimberly S. Miloch -- 18. Mountain Dew: taking soft drinks to the extreme / Jason W. Lee -- 19. Red Bull New York: to build or not to build off of the parent company's image? / Greg Letter, Brian Rothschild -- Part IV. Media, memorabilia, people, and places -- 20. Madden NFL: bringing the league to the consumer / Galen Clavio -- 21. Nintendo Wii: revolutionizing the video game industry / Galen Clavio -- 22. Mitchell & Ness: the evolution of the premier retro sports apparel provider / Coyte G. Cooper -- 23. Steiner Sports: the best in authentic memorabilia / Raymond G. Schneider -- 24. Topps: from penny gum to priceless trading cards / Raymond G. Schneider -- 25. David Beckham: soccer's global brand / John Vincent, John S. Hill, Jason W. Lee -- 26. Deion Sanders: the evolution of "Prime Time" / Mark S. Nagel, Richard M. Southall -- 27. Maria Sharapova: the WTA's "it girl" / John Vincent, John S. Hill -- 28. Tiger Woods: the first billion-dollar athlete / Pamela C. Laucella -- 29. Bass Pro Shops: the great outdoors ... pass it on / Jason W. Lee, Eric Forsyth, Emily Bruce -- 30. The skinny on Curves for Women / Jennifer J. Kane -- Part V. Controversies and failure -- 31. Down, but not out: World Wrestling Entertainment's dance with death / Jason W. Lee, Matthew J. Bernthal -- 32. Grappling with questions: marketing the WWE brand to youth / Matthew J. Bernthal, Jason W. Lee -- 33. USSTC and smokeless tobacco sponsorship in sport: a good idea or just blowing smoke? / Jason W. Lee -- 34. The WUSA: why did women's professional soccer fail in the United States? / Richard M. Southall, Mark S. Nagel. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Economic aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
642411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
United States |
| 9 (RLIN) |
580692 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
582301 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Jason W., |
| Relator term |
editor. |
| 9 (RLIN) |
1081435 |
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Book |
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b |
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| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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ncu |
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