Marketing management : (Record no. 1211211)

MARC details
000 -LEADER
fixed length control field 02532cam a2200445 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101231339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100825s2010 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009050104
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273706837
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706830
Qualifying information pbk.
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11739174
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)473125348
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDXCP
-- DEBBG
-- CDX
-- BTCTA
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .H65 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend,
Relator term author.
9 (RLIN) 1023343
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a relationship approach /
Statement of responsibility, etc. Svend Hollensen.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England ;
-- New York :
Name of producer, publisher, distributor, manufacturer Pearson Education,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 656 pages :
Other physical details colour illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Identification of the firm's core competences -- Development of the firm's competitive advantage -- Customer behaviour -- Competitor analysis and intelligence -- Analysing relationships in the value chain -- SWOT analysis, strategic marketing planning, and portfolio analysis -- Segmentation, targeting, positioning, and competitive strategies -- CSR strategy and the sustainable global value chain -- Establishing, developing, and managing buyer-seller relationships -- Product and service decisions -- Pricing decisions -- Distribution decisions -- Communication decisions -- Organising and implementing the marketing plan -- Budgeting and controlling.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing
9 (RLIN) 328586
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 320442
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing
Form subdivision Case studies
9 (RLIN) 694148
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11739174
b 22-08-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
-- s
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- enk
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 120.20 i13073400 6 2 658.8 HOL A452054B 05/09/2024 12/07/2024 1 120.20 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 135.64 i13095493 6 1 658.8 HOL A490605B 02/05/2018 12/04/2018 1 135.64 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 135.64 i1309550x 9   658.8 HOL A490609B 12/02/2018 22/11/2017 1 135.64 31/10/2021 Book
        South Campus South Campus South Campus Main Collection 29/10/2015 135.64 i1309547x 4 1 658.8 HOL A490613B 16/01/2024 04/05/2019 1 135.64 31/10/2021 Book
        South Campus South Campus South Campus Main Collection 29/10/2015 135.64 i13095481 5   658.8 HOL A490617B 16/01/2024   1 135.64 31/10/2021 Book

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