MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02956cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101231051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100811s2007 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006286727 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0321426770 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780321426772 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11734140 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)73514888 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RCE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
RCE |
| Modifying agency |
DLC |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
VP@ |
| -- |
OCoLC |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
N415 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neumeier, Marty, |
| Relator term |
author. |
| 9 (RLIN) |
1046230 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Zag : |
| Remainder of title |
the number-one strategy of high-performance brands : a whiteboard overview / |
| Statement of responsibility, etc. |
by Marty Neumeier. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berkeley, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
AIGA : |
| -- |
New Riders, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
178 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The title proper, other title information and statement of responsibility spread into four pages. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 159-167) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The big speedup -- |
| -- |
The real competition is clutter -- |
| -- |
Brand-to-brand combat -- |
| -- |
The new definition of brand -- |
| -- |
Rosser Reeves got one out of three -- |
| -- |
The trouble with advertising -- |
| -- |
Don't offer more - offer different -- |
| Miscellaneous information |
Pt. 1. |
| Title |
Finding your zag -- |
| -- |
Hit 'em where they ain't -- |
| -- |
The dynamics of different and good -- |
| -- |
Look for the white space -- |
| -- |
Uncover a need state -- |
| -- |
Find a parade -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Designing your zag -- |
| -- |
Brand as a system -- |
| Miscellaneous information |
1. |
| Title |
Who are you? -- |
| Miscellaneous information |
2. |
| Title |
What do you do? -- |
| Miscellaneous information |
3. |
| Title |
What's your vision? -- |
| Miscellaneous information |
4. |
| Title |
What wave are you riding? -- |
| Miscellaneous information |
5. |
| Title |
Who shares the brandscape? -- |
| Miscellaneous information |
6. |
| Title |
What makes you the "only"? -- |
| Miscellaneous information |
7. |
| Title |
What should you add or subtract? -- |
| Miscellaneous information |
8. |
| Title |
Who loves you? -- |
| Miscellaneous information |
9. |
| Title |
Who's the enemy? -- |
| Miscellaneous information |
10. |
| Title |
What do they call you? -- |
| Miscellaneous information |
11. |
| Title |
How do you explain yourself? -- |
| Miscellaneous information |
12. |
| Title |
How do you spread the world? -- |
| Miscellaneous information |
13. |
| Title |
How do people engage with you? -- |
| Miscellaneous information |
14. |
| Title |
What do they experience? -- |
| Miscellaneous information |
15. |
| Title |
How do you earn their loyalty? -- |
| Miscellaneous information |
16. |
| Title |
How do you extend your success? -- |
| Miscellaneous information |
17. |
| Title |
How do you protect your portfolio? -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Renewing your zag -- |
| -- |
Scissors, paper, rock -- |
| -- |
The focus of scissors -- |
| -- |
The momentum of rock -- |
| -- |
The size of paper -- |
| -- |
How structure becomes stricture -- |
| -- |
Unlocking your zag -- |
| -- |
When good shareholders go bad -- |
| -- |
The new prime directive -- |
| -- |
A two-stage rocket -- |
| -- |
Zagging at the speed of change -- |
| -- |
The 17-step process -- |
| -- |
Take-home lessons. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Planning |
| 9 (RLIN) |
772509 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Institute of Graphic Arts. |
| 9 (RLIN) |
312044 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11734140 |
| b |
30-01-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 NEU |
| g |
1 |
| i |
A439520B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$28.44 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
26 |
| v |
7 |
| w |
0 |
| x |
9 |
| y |
.i13036890 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(4)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
