MARC details
000 -LEADER |
fixed length control field |
02796cam a2200397 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230526151127.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100719s2010 sz a b 000 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
2940411212 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9782940411214 |
Qualifying information |
pbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)506253039 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
UKM |
Modifying agency |
YDXCP |
-- |
SINLB |
-- |
BTCTA |
-- |
CPL |
-- |
C#P |
-- |
BWX |
-- |
ATU |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
NC997 |
Item number |
.M234 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1045 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mahon, Nik, |
Relator term |
author. |
9 (RLIN) |
1079766 |
245 10 - TITLE STATEMENT |
Title |
Art direction / |
Statement of responsibility, etc. |
Nik Mahon. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Lausanne, Switzerland : |
Name of producer, publisher, distributor, manufacturer |
AVA Academia, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
La Vergne, Tenn. : |
Name of producer, publisher, distributor, manufacturer |
Distributed in the USA and Canada by Ingram Publisher Services |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
183 pages : |
Other physical details |
illustrations (chiefly colour) ; |
Dimensions |
23 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Basics advertising ; |
Volume/sequential designation |
2 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (page 175). |
505 00 - FORMATTED CONTENTS NOTE |
Title |
Introduction -- |
-- |
Chapter One: THE ROLE OF THE ART DIRECTOR -- |
-- |
What Art Direction is (and what it isn't) -- |
-- |
How art direction works -- |
-- |
The creative team -- |
-- |
The role of the art director -- |
-- |
Working with the specialists and seeing the job through -- |
-- |
Chapter Two: THE TOOLS OF ART DIRECTION -- |
-- |
Seeing things differently -- |
-- |
Doing things differently -- |
-- |
Give the audience something to discover -- |
-- |
Using ambiguous imagery -- |
-- |
Establishing a visual hierarchy -- |
-- |
Creating visual impact -- |
-- |
Simplicity and understatement -- |
-- |
Creating a distinct look for the brand -- |
-- |
Chapter Three: CREATING THE ADVERTS -- |
-- |
Getting prepared -- |
-- |
From visuals to the finished work -- |
-- |
Photography -- |
-- |
Illustration -- |
-- |
Typography -- |
-- |
Planning and Storyboarding commercials -- |
-- |
Chapter Four: MEDIA -- |
-- |
Posters -- |
-- |
Magazine and Press -- |
-- |
Television and Cinema -- |
-- |
Online -- |
-- |
Direct -- |
-- |
Ambient -- |
-- |
Other media -- |
-- |
Integrated media campaigns -- |
-- |
Chapter Five: IDEAS AND INSPIRATION -- |
-- |
Creative fuel -- |
-- |
Finding inspiration -- |
-- |
Emotion and empathy -- |
-- |
How to tell whether your idea's any good -- |
-- |
Chapter Six: GETTING YOUR FIRST JOB AS AN ART DIRECTOR -- |
-- |
Putting your book together -- |
-- |
Planning your campaign -- |
-- |
Approaching the agencies -- |
-- |
What the agency is looking for -- |
-- |
Your first placement and what happens next -- |
-- |
Support and resources -- |
-- |
Conclusion. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Commercial art |
9 (RLIN) |
315714 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
313421 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Art direction |
9 (RLIN) |
336247 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Basics advertising ; |
Volume/sequential designation |
2. |
9 (RLIN) |
1070011 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11726994 |
b |
14-01-20 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
659.1045 MAH |
g |
1 |
i |
A453337B |
j |
0 |
l |
cmain |
o |
- |
p |
$53.26 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
4 |
v |
0 |
w |
1 |
x |
0 |
y |
.i13038953 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
sz |
-- |
0 |