MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02239cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104095000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100624s2010 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009046809 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199564345 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199564347 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11716733 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)430842412 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BWKUK |
| -- |
BWK |
| -- |
UKM |
| -- |
YDXCP |
| -- |
CDX |
| -- |
BWX |
| -- |
DEBBG |
| -- |
EUM |
| -- |
OCL |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.B655 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradley, Nigel, |
| Dates associated with a name |
1958- |
| Relator term |
author. |
| 9 (RLIN) |
449284 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
tools & techniques / |
| Statement of responsibility, etc. |
Nigel Bradley. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing research : |
| Remainder of title |
Tools and techniques |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 527 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part One. |
| Title |
Research Preparation -- |
| Miscellaneous information |
1. |
| Title |
Introduction -- |
| Miscellaneous information |
2. |
| Title |
Planning research -- |
| Miscellaneous information |
Part Two. |
| Title |
Collection -- |
| Miscellaneous information |
3. |
| Title |
Secondary Data -- |
| Miscellaneous information |
4. |
| Title |
Primary Data -- |
| Miscellaneous information |
5. |
| Title |
Sampling -- |
| Miscellaneous information |
6. |
| Title |
Questionnaires and Topic Guides -- |
| Miscellaneous information |
7. |
| Title |
Qualitative Research -- |
| Miscellaneous information |
8. |
| Title |
Quantitative Research -- |
| Miscellaneous information |
Part Three. |
| Title |
Analysis and Communication -- |
| Miscellaneous information |
9. |
| Title |
Analysis -- |
| Miscellaneous information |
10. |
| Title |
Reporting -- |
| Miscellaneous information |
Part four. |
| Title |
Research Contexts -- |
| Miscellaneous information |
11. |
| Title |
Business to Business -- |
| Miscellaneous information |
12. |
| Title |
International Research -- |
| Miscellaneous information |
13. |
| Title |
Audience and Advertising Research -- |
| Miscellaneous information |
14. |
| Title |
Social Research -- |
| Miscellaneous information |
15. |
| Title |
Online Research. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11716733 |
| b |
20-06-19 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 BRA |
| g |
1 |
| i |
A473954B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$77.58 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
11 |
| v |
11 |
| w |
1 |
| x |
3 |
| y |
.i13107069 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
