MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04542cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101230314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100624s2010 maua bf 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008039715 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1592535178 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781592535170 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)248539622 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
CDX |
| -- |
DEBBG |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.C38 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cato, Mac, |
| Relator term |
author. |
| 9 (RLIN) |
1079194 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Go logo! a handbook to the art of global branding : |
| Remainder of title |
12 keys to creating successful global brands / |
| Statement of responsibility, etc. |
Mac Cato. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Art of global branding |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Beverly, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
Rockport, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 pages : |
| Other physical details |
illustrations (chiefly colour) ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction: Why this book now? -- |
| Miscellaneous information |
1. |
| Title |
The Making of a Creative Brand Warrior -- |
| Miscellaneous information |
2. |
| Title |
The Two Mega-categories of Global Branding -- |
| Miscellaneous information |
3. |
| Title |
The Three-Pound Universe -- |
| Miscellaneous information |
4. |
| Title |
The Power of Myths and Archetypes -- |
| Miscellaneous information |
5. |
| Title |
Twelve Key Determinants to Creating Successful Brands -- |
| -- |
History: the Impersonal Determinant -- |
| -- |
Profile: Edward Ney, President Emeritus Young & Rubicam, New York, N.Y -- |
| -- |
Profile: Richard Shriver, former U.S. Assistant Secretary of Defense -- |
| -- |
U.S. Assistant Secretary of the Treasury -- |
| -- |
Logos: It's Often the Little Things that Count -- |
| -- |
Profile: Sirkka Richert, principal of Design Syndicate, London and Brunei -- |
| -- |
Brands, Branding: Identity is Equity -- |
| -- |
Profile: James Tappan, former president of both Procter & Gamble in Mexico and United Kingdom and former President European Operations, General Foods -- |
| -- |
Profile: Lori Kapner, principal Kapner Consulting -- |
| -- |
Longing and Belonging: Unattainable Wants, Irresistible Needs -- |
| -- |
Profile: Katie Warner, principal of Studio Three Creative -- |
| -- |
Alchemy and Magic: Making Life Worthwhile, Wishing Upon a Star -- |
| -- |
Profile: Kenneth Nisch, chairman JGA Inc -- |
| -- |
Globalization: the Ultimate War Game -- |
| -- |
Profile: Yanling Wang, assistant professor of design, College of Architecture -- |
| -- |
Design, Art and Planning (DAAP), University of Cincinnati -- |
| -- |
Profile: HuimingTong, Dean College of Design, Guangzhou Academy of Fine -- |
| -- |
Art, vice-chair Guangdong Industrial Design Assoc -- |
| -- |
Profile: Youzhong Lu, chairman VEP Design Associates, Founder /Chief Designer BANMOO, Shanghai -- |
| -- |
Profile: Fan Zhang, industrial designer, Mercedes Benz, Germany -- |
| -- |
Profile: Tom Chuan Shi - Industrial designer, China (or London?) -- |
| -- |
Curiosity: Looking Under the Rock -- |
| -- |
Profile: Kenneth Hirst, principle of Hirst Pacific, New York, N.Y -- |
| -- |
Entrepreneurship: It is Personal, and It's Not Just Business -- |
| -- |
Profile: Keith Stevenson, Mark Hampshire, Merryl Catlow, principals of Absolute Zero Degrees, London -- |
| -- |
Persuasion: Black Can Be White, Roses Can Be Blue -- |
| -- |
Profile: Barry Kessel, CEO of RTC Relationship Marketing -- |
| -- |
Champion Mentality: Winning, Even When You Lose -- |
| -- |
Profile: Stan Smith, former professional tennis player -- |
| -- |
Right-Brained Thinking: Come to Think of It -- |
| -- |
Profile: Jerry Kathman, president and CEO, LPK Inc -- |
| -- |
Creativity: Developing Ideas they Can See and Feel -- |
| -- |
Profile: Gerald Glover, principle TwoBelowZero -- |
| Miscellaneous information |
6. |
| Title |
Where do we go from here? |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Unique among branding or creative guideline books, Go Logo! examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding - and looks closely at the crucial role creative brand warriors play in building and sustaining the winners. A primary focus is on exploring what it takes to be successful in the global branding wars as defined by 12 branding determinants."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Identity (Psychology) |
| 9 (RLIN) |
319087 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Emotions |
| General subdivision |
Social aspects |
| 9 (RLIN) |
374543 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
315770 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability in business. |
| 9 (RLIN) |
316306 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html">http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11716666 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 CAT |
| g |
1 |
| i |
A457524B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$65.23 |
| q |
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| r |
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| s |
- |
| t |
0 |
| u |
8 |
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0 |
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0 |
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.i13027062 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
