MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02598cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101230313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100624s2011 njuab b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009040354 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137023863 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137023868 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137024274 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137024278 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11716654 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)444115893 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
UKM |
| -- |
BTCTA |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.K443 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J., |
| Relator term |
author. |
| 9 (RLIN) |
1035995 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing / |
| Statement of responsibility, etc. |
Warren J. Keegan, Mark C. Green. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 587 pages : |
| Other physical details |
illustrations (some colour), maps (chiefly colour) ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Introduction to global marketing -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Global economic environment -- |
| Miscellaneous information |
Ch. 3. |
| Title |
The global trade environment : regional market characteristics and preferential trade agreements -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Social and cultural environments -- |
| Miscellaneous information |
Ch. 5. |
| Title |
The political, legal, and regulatory environments of global marketing -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Global information systems and market research -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Segmentation, targeting, and positioning -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Importing, exporting, and sourcing -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Global market entry strategies : licensing, investment, and strategic alliances -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Product and brand decisions -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Pricing decisions -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Global marketing channels and physical distribution -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Global marketing communications decisions I : advertising and public relations -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Global marketing communications decisions II : sales promotion, personal selling, special forms of marketing communication -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Strategic elements of competitive advantage -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Leading, organizing, and controlling the global marketing effort -- |
| Miscellaneous information |
Ch. 17. |
| Title |
The digital revolution and the global electronic marketplace. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 9 (RLIN) |
317668 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Mark C., |
| Relator term |
author. |
| 9 (RLIN) |
1079193 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11716654 |
| b |
11-02-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84 KEE |
| g |
1 |
| i |
A453900B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$245.49 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
3 |
| v |
3 |
| w |
0 |
| x |
1 |
| y |
.i13030516 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
