MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02592cam a2200385Ji 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221110065054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100624s2009 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007052459 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136026605 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136026600 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11716642 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)185123463 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
OCLCG |
| -- |
ATU |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K636 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author. |
| 9 (RLIN) |
306399 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A framework for marketing management / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 362 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface -- |
| Miscellaneous information |
Pt. I. |
| Title |
Understanding Marketing Management -- |
| Miscellaneous information |
1. |
| Title |
Defining Marketing for the Twenty-First Century -- |
| Miscellaneous information |
2. |
| Title |
Adapting Marketing to the New Economy -- |
| Miscellaneous information |
3. |
| Title |
Building Customer Satisfaction, Value, and Retention -- |
| Miscellaneous information |
Pt. II. |
| Title |
Analyzing Marketing Opportunities -- |
| Miscellaneous information |
4. |
| Title |
Winning Markets Through Strategic Planning, Implementation, and Control -- |
| Miscellaneous information |
5. |
| Title |
Understanding Markets, Market Demand, and the Marketing Environment -- |
| Miscellaneous information |
6. |
| Title |
Analyzing Consumer Markets and Buyer Behavior -- |
| Miscellaneous information |
7. |
| Title |
Analyzing Business Markets and Buyer Behavior -- |
| Miscellaneous information |
8. |
| Title |
Dealing with the Competition -- |
| Miscellaneous information |
9. |
| Title |
Identifying Market Segments and Selecting Target Markets -- |
| Miscellaneous information |
Pt. III. |
| Title |
Making Marketing Decisions -- |
| Miscellaneous information |
10. |
| Title |
Developing, Positioning, and Differentiating Products Through the Life Cycle -- |
| Miscellaneous information |
11. |
| Title |
Setting Product and Brand Strategy -- |
| Miscellaneous information |
12. |
| Title |
Designing and Managing Services -- |
| Miscellaneous information |
13. |
| Title |
Designing Pricing Strategies and Programs -- |
| Miscellaneous information |
Pt. IV. |
| Title |
Managing and Delivering Marketing Programs -- |
| Miscellaneous information |
14. |
| Title |
Designing and Managing Value Networks and Marketing Channels -- |
| Miscellaneous information |
15. |
| Title |
Managing Retailing, Wholesaling, and Market Logistics -- |
| Miscellaneous information |
16. |
| Title |
Designing and Managing Integrated Marketing Communications -- |
| Miscellaneous information |
17. |
| Title |
Managing the Sales Force -- |
| -- |
Glossary -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
320442 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| Relator term |
author. |
| 9 (RLIN) |
417016 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11716642 |
| b |
11-07-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
2 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 KOT |
| g |
1 |
| i |
A453854B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$178.22 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
12 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i13030474 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
