Brands and brand management : (Record no. 1209423)

MARC details
000 -LEADER
fixed length control field 03064cam a2200421 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101230309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100624s2010 nyuaf b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009040020
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1841697591
Qualifying information hardcover (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841697598
Qualifying information hardcover (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11716599
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)377831982
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- C#P
-- CDX
-- BWX
-- YDXCP
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B73 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
245 00 - TITLE STATEMENT
Title Brands and brand management :
Remainder of title contemporary research perspectives /
Statement of responsibility, etc. [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 311 pages, 4 unnumbered pages of plates :
Other physical details illustrations (some colour) ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Marketing and consumer psychology series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title Foreword /
Statement of responsibility K. Keller --
Title Series Foreword /
Statement of responsibility C. Haugtvedt --
Title Preface /
Statement of responsibility B. Loken, R. Ahluwalia, M.J. Houston --
Miscellaneous information Part 1.
Title Overview --
-- The Science of Branding: Introductory Chapter /
Statement of responsibility B. Loken, R. Ahluwalia, M.J. Houston --
Miscellaneous information Part 2.
Title Managing and Leveraging Brands --
-- Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research /
Statement of responsibility B. Loken, C. Joiner, M.J. Houston --
Title Brand Alliances /
Statement of responsibility A. Rao --
Title Traveling the Paths to Brand Loyalty /
Statement of responsibility R. Ahluwalia, A. Kaikati --
Title Branding and Corporate Social Responsibility /
Statement of responsibility Z. Gurhan-Canli, A. Fries --
Miscellaneous information Part 3.
Title Cultural, Sociological, and Global Branding Perspectives --
-- Cultural Symbolism of Brands /
Statement of responsibility C. Torelli, H.T. Keh, C. Chiu --
Title Towards a Sociological Model of Brands /
Statement of responsibility T.C. O'Guinn, A.M. Muniz, Jr --
Miscellaneous information Part 4.
Title New Directions in Measurement of Brand Equity --
-- Measuring Brand Equity: The Marketing Surplus and Efficiency /
Statement of responsibility C.W. Park, D.J. MacInnis, X. Dreze, J. Lee --
Title Revisiting the Customer Value Proposition: The Power of Brand Emotion /
Statement of responsibility B. Shiv, A. Bechara --
Title Utility-Based Models of Brand Equity /
Statement of responsibility T. Erdem, J. Swait --
Miscellaneous information Part 5.
Title Protecting Brands --
-- When Do Bad Things Happen to Good Brands? Understanding External and Internal Sources of Brand Dilution /
Statement of responsibility B. Loken, D. Roedder John --
Title Brands and Trademarks: The Legal Implications of Branding /
Statement of responsibility S. Baird.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 332183
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
9 (RLIN) 371221
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Loken, Barbara,
Relator term editor.
9 (RLIN) 1079189
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ahluwalia, Rohini,
Dates associated with a name 1966-
Relator term editor.
9 (RLIN) 449281
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Houston, Michael J.,
Relator term editor.
9 (RLIN) 1079190
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing and consumer psychology series.
9 (RLIN) 253357
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11716599
b 11-07-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 BRA
g 1
i A457594B
j 0
l cmain
o -
p $94.78
q -
r -
s -
t 0
u 8
v 12
w 0
x 0
y .i13025351
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 94.78 i13025351 8 12 658.827 BRA A457594B 19/10/2016 05/03/2015 1 94.78 31/10/2021 Book

Powered by Koha