MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02701cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101230308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100624s2010 ohuad b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1439041393 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439041390 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11716575 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)319497729 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDXCP |
| Modifying agency |
OKS |
| -- |
TXU |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill, Gilbert A., |
| Relator term |
author. |
| 9 (RLIN) |
228152 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research / |
| Statement of responsibility, etc. |
Gilbert A. Churchill, Jr., Tom J. Brown, Tracy A. Suter. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
South-Western Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 594 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 574-579) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Introduction To Marketing Research and Problem Definition -- |
| Miscellaneous information |
1. |
| Title |
Role of Marketing Research -- |
| Miscellaneous information |
2. |
| Title |
Gathering Marketing Intelligence: The Systems Approach -- |
| Miscellaneous information |
3. |
| Title |
Gathering Marketing Intelligence: The Project Approach -- |
| Miscellaneous information |
4. |
| Title |
Problem Formulation -- |
| Miscellaneous information |
Part II. |
| Title |
Research Design -- |
| Miscellaneous information |
5. |
| Title |
Types of Research Design and Exploratory Research -- |
| Miscellaneous information |
6. |
| Title |
Descriptive and Causal Research Designs -- |
| Miscellaneous information |
Part III. |
| Title |
Data Collection Methods -- |
| Miscellaneous information |
7. |
| Title |
Secondary Data -- |
| Miscellaneous information |
8. |
| Title |
Standardized Marketing Information Services -- |
| Miscellaneous information |
9. |
| Title |
Collecting Primary Data -- |
| Miscellaneous information |
10. |
| Title |
Collecting Information by Communication -- |
| Miscellaneous information |
11. |
| Title |
Collecting Information by Observation -- |
| Miscellaneous information |
Part IV. |
| Title |
Data Collection Forms -- |
| Miscellaneous information |
12. |
| Title |
Asking Good Questions: Measurement Basics -- |
| Miscellaneous information |
13. |
| Title |
Measuring Attitudes and Other Variables -- |
| Miscellaneous information |
14. |
| Title |
Designing the Questionnaire or Observation Form -- |
| Miscellaneous information |
Part V. |
| Title |
Sampling and Data Collection -- |
| Miscellaneous information |
15. |
| Title |
Developing the Sampling Plan -- |
| Miscellaneous information |
16. |
| Title |
Determining Sample Size -- |
| Miscellaneous information |
17. |
| Title |
Collecting the Data: Nonsampling Errors and Response Rate Calculation -- |
| Miscellaneous information |
Part VI. |
| Title |
Data Analysis -- |
| Miscellaneous information |
18. |
| Title |
Data Analysis: Preliminary Steps -- |
| Miscellaneous information |
19. |
| Title |
Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing -- |
| Miscellaneous information |
20. |
| Title |
Data Analysis: Analyzing Multiple Variables Simultaneously -- |
| Miscellaneous information |
Part VII. |
| Title |
Research Reports -- |
| Miscellaneous information |
21. |
| Title |
The Research Report. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Tom J., |
| Relator term |
author. |
| 9 (RLIN) |
1079187 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Suter, Tracy A., |
| Relator term |
author. |
| 9 (RLIN) |
1079188 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11716575 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 CHU |
| g |
1 |
| i |
A457525B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$170.67 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
3 |
| v |
3 |
| w |
0 |
| x |
1 |
| y |
.i1302906x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ohu |
| -- |
0 |
