MARC details
| 000 -LEADER |
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| fixed length control field |
05579cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101230244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100623s2010 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010001944 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137010109 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137010103 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)462908716 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
EZN |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.R367 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reece, Monique, |
| Relator term |
author. |
| 9 (RLIN) |
1079154 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Real-time marketing for business growth : |
| Remainder of title |
how to use social media, measure marketing, and create a culture of execution / |
| Statement of responsibility, etc. |
Monique Reece. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
FT Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 372 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| Miscellaneous information |
Section I. |
| Title |
Purpose: Define Your Purpose -- |
| Miscellaneous information |
1. |
| Title |
What Is Purpose and Why Is It Important? -- |
| Miscellaneous information |
2. |
| Title |
A Mission Statement Answers “Why Do We Exist?” -- |
| Miscellaneous information |
3. |
| Title |
Create a Compelling Vision -- |
| Miscellaneous information |
4. |
| Title |
Core Values Drive Behavior -- |
| Miscellaneous information |
5. |
| Title |
The “C” Word -- |
| Miscellaneous information |
6. |
| Title |
How The Ritz-Carlton Creates and Sustains a High-Performance Culture -- |
| Miscellaneous information |
7. |
| Title |
Defining Core Values -- |
| Miscellaneous information |
8. |
| Title |
Game Changers -- |
| Miscellaneous information |
9. |
| Title |
Do What You Love and the Money Will Follow -- |
| Miscellaneous information |
10. |
| Title |
Measurable Goals Drive Success -- |
| Miscellaneous information |
11. |
| Title |
Situation Analysis and SWOT Analysis -- |
| Miscellaneous information |
Section II. |
| Title |
Research: Market Opportunity -- |
| Miscellaneous information |
12. |
| Title |
The Biggest Mistake Entrepreneurs Make -- |
| Miscellaneous information |
13. |
| Title |
A Micro to Macro Process -- |
| Miscellaneous information |
14. |
| Title |
Micro Perspective: Focus on High-Value Customers -- |
| Miscellaneous information |
15. |
| Title |
Love Your Loyal Customers -- |
| Miscellaneous information |
16. |
| Title |
1:1 Marketing: Treat Different Customers Differently -- |
| Miscellaneous information |
17. |
| Title |
Marketing's Secret Weapon -- |
| Miscellaneous information |
18. |
| Title |
Create Unique Customer Experiences -- |
| Miscellaneous information |
19. |
| Title |
Customer Experience: The Dark Side -- |
| Miscellaneous information |
20. |
| Title |
Why Do Customers Buy? -- |
| Miscellaneous information |
21. |
| Title |
Real-Time Customer Research -- |
| Miscellaneous information |
22. |
| Title |
Macro Perspective: Get the Big Picture -- |
| Miscellaneous information |
23. |
| Title |
Market Segmentation for the Twenty-First Century -- |
| Miscellaneous information |
24. |
| Title |
Zeroing in on Consumer Target Markets -- |
| Miscellaneous information |
25. |
| Title |
Forecasting Demand -- |
| Miscellaneous information |
26. |
| Title |
Competition: Keep Your Friends Close and Your Enemies Closer -- |
| Miscellaneous information |
27. |
| Title |
Anticipate the Unexpected: Research Macro-Environmental Factors -- |
| Miscellaneous information |
28. |
| Title |
Get Smart: Talk to Your Customers -- |
| Miscellaneous information |
29. |
| Title |
Social Media and Online Tools Enable Real-Time Research -- |
| Miscellaneous information |
Section III. |
| Title |
Analyze: Growth and Profit Potential -- |
| Miscellaneous information |
30. |
| Title |
Business Expansion: Vulnerable or Poised for Growth? -- |
| Miscellaneous information |
31. |
| Title |
Substitute Products and Services -- |
| Miscellaneous information |
32. |
| Title |
Disrupt and Innovate -- |
| Miscellaneous information |
33. |
| Title |
Finding New Value: Part Deux -- |
| Miscellaneous information |
34. |
| Title |
Pricing Strategy and Objectives -- |
| Miscellaneous information |
35. |
| Title |
Analyze Price and Profitability by Product and Service -- |
| Miscellaneous information |
36. |
| Title |
Distribution and Channel Sales Strategy -- |
| Miscellaneous information |
37. |
| Title |
Formula for Success: Real-Time Channel Development -- |
| Miscellaneous information |
38. |
| Title |
Analyzing and Selecting Channels -- |
| Miscellaneous information |
39. |
| Title |
Strategic Alliances and Partnerships -- |
| Miscellaneous information |
Section IV. |
| Title |
Strategize: Growth Opportunities -- |
| Miscellaneous information |
40. |
| Title |
What Is Strategy? -- |
| Miscellaneous information |
41. |
| Title |
A Framework and Process for Strategy Development -- |
| Miscellaneous information |
42. |
| Title |
Target Market Strategies -- |
| Miscellaneous information |
43. |
| Title |
Positioning Strategy -- |
| Miscellaneous information |
44. |
| Title |
What Is Your Brand Worth? -- |
| Miscellaneous information |
45. |
| Title |
Design Your Brand Personality and Essence -- |
| Miscellaneous information |
46. |
| Title |
Customer Strategies -- |
| Miscellaneous information |
47. |
| Title |
Listen and Respond -- |
| Miscellaneous information |
48. |
| Title |
Customers Are Your Best Advisors -- |
| Miscellaneous information |
49. |
| Title |
Customers Are Cocreators -- |
| Miscellaneous information |
50. |
| Title |
Product and Service Strategy -- |
| Miscellaneous information |
51. |
| Title |
Product Differentiation -- |
| Miscellaneous information |
52. |
| Title |
Competitive Strategies -- |
| Miscellaneous information |
53. |
| Title |
Growth Strategies -- |
| Miscellaneous information |
54. |
| Title |
Innovation Strategies -- |
| Miscellaneous information |
55. |
| Title |
The Long Tail -- |
| Miscellaneous information |
56. |
| Title |
Nurture a Culture of Innovation -- |
| Miscellaneous information |
57. |
| Title |
Sales Strategy and Plan -- |
| Miscellaneous information |
58. |
| Title |
Marketing Objectives Drive Strategy -- |
| Miscellaneous information |
59. |
| Title |
The Art and Science of Developing Strategy -- |
| Miscellaneous information |
Section V. |
| Title |
Implement: Traditional and New Media -- |
| Miscellaneous information |
60. |
| Title |
The State of Marketing Today -- |
| Miscellaneous information |
Part I. |
| Title |
Social Media, Digital Media, and Personal Communication Tactics -- |
| Miscellaneous information |
61. |
| Title |
Digital Base Camp: Create a Great Web Site -- |
| Miscellaneous information |
62. |
| Title |
Search Engine Marketing (SEM) and Optimization -- |
| Miscellaneous information |
63. |
| Title |
Online Advertising -- |
| Miscellaneous information |
64. |
| Title |
Email Marketing -- |
| Miscellaneous information |
65. |
| Title |
Mobility Marketing -- |
| Miscellaneous information |
66. |
| Title |
Social Media: Build Your Brand and Connect with Customers -- |
| Miscellaneous information |
67. |
| Title |
What We Know So Far: Surprising Statistics -- |
| Miscellaneous information |
68. |
| Title |
Measuring the Effectiveness of Social Media -- |
| Miscellaneous information |
69. |
| Title |
Social Media Networks -- |
| Miscellaneous information |
70. |
| Title |
The Blogosphere -- |
| Miscellaneous information |
71. |
| Title |
Social Media Strategy and Planning Guide -- |
| Miscellaneous information |
72. |
| Title |
Word of Mouth: Viral Marketing and Buzz -- |
| Miscellaneous information |
73. |
| Title |
Public Relations -- |
| Miscellaneous information |
Part II. |
| Title |
Create a Tactical Plan with Execution Built-In -- |
| Miscellaneous information |
74. |
| Title |
Make Marketing Measurable -- |
| Miscellaneous information |
75. |
| Title |
Implementation Calendar and Budget -- |
| Miscellaneous information |
Section VI. |
| Title |
Execute and Evaluate: Create a Culture of Execution -- |
| Miscellaneous information |
76. |
| Title |
The Problem with Marketing -- |
| Miscellaneous information |
77. |
| Title |
Asset-Based Marketing Measurement -- |
| Miscellaneous information |
78. |
| Title |
Evaluate: What Is Measured Improves -- |
| Miscellaneous information |
79. |
| Title |
ROI Optimizer: Increase the Effectiveness of How Marketing Is Measured -- |
| Miscellaneous information |
80. |
| Title |
The Balanced Scorecard -- |
| Miscellaneous information |
81. |
| Title |
The Art and Science of Execution -- |
| Miscellaneous information |
82. |
| Title |
Real-Time Marketing Planning -- |
| Miscellaneous information |
83. |
| Title |
Create a Culture of Execution -- |
| Miscellaneous information |
84. |
| Title |
Now It's Up to You -- |
| -- |
Endnotes -- |
| -- |
Workshops and Training Programs -- |
| -- |
Real-Time Marketing for Business Growth Free Resources and Tools. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
320442 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telemarketing |
| 9 (RLIN) |
326398 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
345424 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11715844 |
| b |
09-04-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 REE |
| g |
1 |
| i |
A457364B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$62.14 |
| q |
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| r |
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0 |
| u |
12 |
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5 |
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1 |
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.i13029022 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
