MARC details
| 000 -LEADER |
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03453cam a2200517 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20211105072543.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m fq b |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
co ug ---a|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090401s2010 njua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470087021 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470087022 |
| Qualifying information |
hbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11614304 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)317563647 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
AU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU |
| Modifying agency |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 9 (RLIN) |
231690 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
Carl McDaniel, Jr., Roger Gates. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 693 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
26 cm + |
| Accompanying material |
1 computer disc (12 cm) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
computer dataset |
| Content type code |
cod |
| Source |
rdacontent |
| Materials specified |
Accompanying material |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| Materials specified |
Accompanying material |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
computer disc |
| Carrier type code |
cd |
| Source |
rdacarrier |
| Materials specified |
Accompanying material |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by: 1 computer disc (CD-ROM) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part One. |
| Title |
An Introduction To Marketing Research -- |
| -- |
The Role of Marketing Research in Management Decision Making -- |
| -- |
Problem Definition and the Research Process -- |
| Miscellaneous information |
Part Two. |
| Title |
Creating a research design -- |
| -- |
Secondary Data and Databases -- |
| -- |
Qualitative Research -- |
| -- |
Survey Research: The Profound Impact of the Internet -- |
| -- |
Primary Data Collection: Observation -- |
| -- |
Primary Data Collection: Experimentation -- |
| Miscellaneous information |
Part Three. |
| Title |
Data Acquisition -- |
| -- |
The Concept of Measurement and Attitude Scales -- |
| -- |
Questionnaire Design -- |
| -- |
Basic Sampling Issues -- |
| -- |
Sample Size Determination -- |
| Miscellaneous information |
Part Four. |
| Title |
Data Analysis -- |
| -- |
Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences -- |
| -- |
Bivariate Correlation and Regression -- |
| Miscellaneous information |
Part Five. |
| Title |
Marketing research in action -- |
| -- |
Communicating the Research Results -- |
| -- |
Managing Marketing Research and Research Ethics -- |
| Miscellaneous information |
Appendix Statistical. |
| Title |
Tables. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying CD-ROM: Windows XP or Vista. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 9 (RLIN) |
227567 |
| 730 02 - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SPSS for Windows |
| 9 (RLIN) |
499853 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
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| b |
13-08-21 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| -- |
(2)s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
