Hospitality and travel marketing / (Record no. 1203724)

MARC details
000 -LEADER
fixed length control field 02823cam a22003854i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101223454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100210s2010 nyua b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1418016551
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781418016555
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11614286
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)388095765
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions rda
Transcribing agency AU@
Modifying agency YDXCP
-- BTCTA
-- BAKER
-- BWX
-- ATU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940688
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morrison, Alastair M.,
Relator term author.
9 (RLIN) 1026056
245 10 - TITLE STATEMENT
Title Hospitality and travel marketing /
Statement of responsibility, etc. Alastair M. Morrison.
246 34 - VARYING FORM OF TITLE
Title proper/short title Hospitality & travel marketing.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Clifton Park, NY :
Name of producer, publisher, distributor, manufacturer Delmar Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 786 pages :
Other physical details illustrations (some colour) ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title Preface --
-- About the Author --
Miscellaneous information Pt. I.
Title Introduction to Marketing --
Miscellaneous information Ch. 1.
Title Marketing Defined --
Miscellaneous information Ch. 2.
Title Marketing Hospitality and Travel Services --
Miscellaneous information Ch. 3.
Title The Hospitality and Travel Marketing System --
Miscellaneous information Pt. II.
Title Planning: Research and Analysis --
Miscellaneous information Ch. 4.
Title Customer Behavior --
Miscellaneous information Ch. 5.
Title Analyzing Marketing Opportunities --
Miscellaneous information Ch. 6.
Title Marketing Research --
Miscellaneous information Pt. III.
Title Planning: Marketing Strategy and Planning --
Miscellaneous information Ch. 7.
Title Marketing Strategy: Market Segmentation and Trends --
Miscellaneous information Ch. 8.
Title Marketing Strategy: Strategies, Target Markets, Marketing Mix, Positioning, and Marketing Objectives --
Miscellaneous information Ch. 9.
Title The Marketing Plan and the Eight Ps --
Miscellaneous information Pt. IV.
Title Implementing the Marketing Plan --
Miscellaneous information Ch. 10.
Title Product Development and Partnership --
Miscellaneous information Ch. 11.
Title People: Services and Service Quality --
Miscellaneous information Ch. 12.
Title Packaging and Programming --
Miscellaneous information Ch. 13.
Title The Distribution Mix and the Travel Trade --
Miscellaneous information Ch. 14.
Title Communications and the Promotional Mix --
Miscellaneous information Ch. 15.
Title Advertising --
Miscellaneous information Ch. 16.
Title Sales Promotion and Merchandising --
Miscellaneous information Ch. 17.
Title Personal Selling and Sales Management --
Miscellaneous information Ch. 18.
Title Public Relations and Publicity --
Miscellaneous information Ch. 19.
Title Pricing --
Miscellaneous information Pt. V.
Title Controlling and Evaluating the Plan --
Miscellaneous information Ch. 20.
Title Marketing Management, Evaluation, and Control --
-- Appendices --
-- Glossary.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
9 (RLIN) 712952
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
9 (RLIN) 712852
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11614286
b 06-09-21
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 647.940688 MOR
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 647.940688 MOR
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 173.00 i12983883 26 1 647.940688 MOR A455708B 07/04/2016 15/03/2016 1 173.00 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 98.12 i13022726 50   647.940688 MOR A439187B 29/10/2015   1 98.12 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 0.00 i13047358 20   647.940688 MOR A481555B 06/06/2019 06/06/2019 1 0.00 31/10/2021 Book

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