MARC details
000 -LEADER |
fixed length control field |
02823cam a22003854i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101223454.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100210s2010 nyua b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1418016551 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781418016555 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11614286 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)388095765 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
AU@ |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
AU@ |
Modifying agency |
YDXCP |
-- |
BTCTA |
-- |
BAKER |
-- |
BWX |
-- |
ATU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
647.940688 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Morrison, Alastair M., |
Relator term |
author. |
9 (RLIN) |
1026056 |
245 10 - TITLE STATEMENT |
Title |
Hospitality and travel marketing / |
Statement of responsibility, etc. |
Alastair M. Morrison. |
246 34 - VARYING FORM OF TITLE |
Title proper/short title |
Hospitality & travel marketing. |
250 ## - EDITION STATEMENT |
Edition statement |
Fourth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Clifton Park, NY : |
Name of producer, publisher, distributor, manufacturer |
Delmar Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 786 pages : |
Other physical details |
illustrations (some colour) ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Title |
Preface -- |
-- |
About the Author -- |
Miscellaneous information |
Pt. I. |
Title |
Introduction to Marketing -- |
Miscellaneous information |
Ch. 1. |
Title |
Marketing Defined -- |
Miscellaneous information |
Ch. 2. |
Title |
Marketing Hospitality and Travel Services -- |
Miscellaneous information |
Ch. 3. |
Title |
The Hospitality and Travel Marketing System -- |
Miscellaneous information |
Pt. II. |
Title |
Planning: Research and Analysis -- |
Miscellaneous information |
Ch. 4. |
Title |
Customer Behavior -- |
Miscellaneous information |
Ch. 5. |
Title |
Analyzing Marketing Opportunities -- |
Miscellaneous information |
Ch. 6. |
Title |
Marketing Research -- |
Miscellaneous information |
Pt. III. |
Title |
Planning: Marketing Strategy and Planning -- |
Miscellaneous information |
Ch. 7. |
Title |
Marketing Strategy: Market Segmentation and Trends -- |
Miscellaneous information |
Ch. 8. |
Title |
Marketing Strategy: Strategies, Target Markets, Marketing Mix, Positioning, and Marketing Objectives -- |
Miscellaneous information |
Ch. 9. |
Title |
The Marketing Plan and the Eight Ps -- |
Miscellaneous information |
Pt. IV. |
Title |
Implementing the Marketing Plan -- |
Miscellaneous information |
Ch. 10. |
Title |
Product Development and Partnership -- |
Miscellaneous information |
Ch. 11. |
Title |
People: Services and Service Quality -- |
Miscellaneous information |
Ch. 12. |
Title |
Packaging and Programming -- |
Miscellaneous information |
Ch. 13. |
Title |
The Distribution Mix and the Travel Trade -- |
Miscellaneous information |
Ch. 14. |
Title |
Communications and the Promotional Mix -- |
Miscellaneous information |
Ch. 15. |
Title |
Advertising -- |
Miscellaneous information |
Ch. 16. |
Title |
Sales Promotion and Merchandising -- |
Miscellaneous information |
Ch. 17. |
Title |
Personal Selling and Sales Management -- |
Miscellaneous information |
Ch. 18. |
Title |
Public Relations and Publicity -- |
Miscellaneous information |
Ch. 19. |
Title |
Pricing -- |
Miscellaneous information |
Pt. V. |
Title |
Controlling and Evaluating the Plan -- |
Miscellaneous information |
Ch. 20. |
Title |
Marketing Management, Evaluation, and Control -- |
-- |
Appendices -- |
-- |
Glossary. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Marketing |
9 (RLIN) |
712952 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing. |
9 (RLIN) |
712852 |
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06-09-21 |
c |
27-10-15 |
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Koha item type |
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(2)c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nyu |
-- |
0 |