MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03736cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101222849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s2009 njua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135024145 |
| Qualifying information |
International ed. |
| -- |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780135024140 |
| Qualifying information |
International ed. |
| -- |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136037909 |
| Qualifying information |
hardcover (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136037903 |
| Qualifying information |
hardcover (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11594044 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)299680614 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
Nz |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K., |
| Relator term |
author. |
| 9 (RLIN) |
1034657 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research : |
| Remainder of title |
a decision-making approach / |
| Statement of responsibility, etc. |
Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. ; |
| -- |
Harlow : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
671 pages ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
Introduction and Early Phases of Marketing Research -- |
| Miscellaneous information |
1. |
| Title |
Introduction to Marketing Research -- |
| Miscellaneous information |
2. |
| Title |
Defining the Marketing Research Problem and Developing an Approach -- |
| Miscellaneous information |
Part 2. |
| Title |
Research Design Formulation -- |
| Miscellaneous information |
3. |
| Title |
Research Design -- |
| Miscellaneous information |
4. |
| Title |
Exploratory Research Design: Secondary Data -- |
| Miscellaneous information |
5. |
| Title |
Exploratory Research Design: Syndicated Sources of Secondary Data -- |
| Miscellaneous information |
6. |
| Title |
Exploratory Research Design: Qualitative Research -- |
| Miscellaneous information |
7. |
| Title |
Descriptive Research Design: Survey and Observation -- |
| Miscellaneous information |
8. |
| Title |
Causal Research Design: Experimentation -- |
| Miscellaneous information |
9. |
| Title |
Measurement and Scaling: Fundamentals and Comparative Scaling -- |
| Miscellaneous information |
10. |
| Title |
Measurement and Scaling: Noncomparative Scaling Techniques -- |
| Miscellaneous information |
11. |
| Title |
Questionnaire and Form Design -- |
| Miscellaneous information |
12. |
| Title |
Sampling: Design and Procedures -- |
| Miscellaneous information |
13. |
| Title |
Sampling: Final and Initial Sample Size Determination -- |
| Miscellaneous information |
Part 3. |
| Title |
Data Collection, Analysis, and Reporting -- |
| Miscellaneous information |
14. |
| Title |
Field Work: Data Collection -- |
| Miscellaneous information |
15. |
| Title |
Data Preparation and Analysis Strategy -- |
| Miscellaneous information |
16. |
| Title |
Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation -- |
| Miscellaneous information |
17. |
| Title |
Data Analysis: Hypothesis Testing Related to Differences -- |
| Miscellaneous information |
18. |
| Title |
Data Analysis: Correlation and Regression -- |
| Miscellaneous information |
19. |
| Title |
Report Preparation and Presentation -- |
| -- |
Running Case -- |
| -- |
Case 1.1 Hewlett Packard (HP): Using Marketing Research to Gain a Competitive Edge -- |
| -- |
Comprehensive Critical Thinking Cases -- |
| -- |
Case 2.1 American Idol: A Big Hit for Marketing Research? -- |
| -- |
Case 2.2 Baskin-Robbins: Can it Bask in the Good 'Ole Days? -- |
| -- |
Case 2.3 Kid stuff?: Determining the Best Positioning Strategy for Akron Children's Hospital -- |
| -- |
Comprehensive Cases With Questionnaires and Real Data -- |
| -- |
Case 3.1 Bank of America: Leading the American Way -- |
| -- |
Case 3.2 McDonald's: The World's Number One Fast Food Company! -- |
| -- |
Case 3.3 Boeing: Taking Flight. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Mark, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
256040 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11594044 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 MAL |
| g |
1 |
| i |
A477399B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$92.51 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
16 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12941372 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 MAL |
| g |
1 |
| i |
A275115B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$95.57 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12944683 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 MAL |
| g |
1 |
| i |
A490755B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$89.73 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i13105127 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 MAL |
| g |
1 |
| i |
A490749B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$89.73 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i13105139 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 MAL |
| g |
1 |
| i |
A498766B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$94.60 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
2 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i13207258 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
