MARC details
| 000 -LEADER |
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| fixed length control field |
05016cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101222800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090329s2010 ohua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324320620 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324320626 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1439080674 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439080672 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11592448 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)449281262 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
Nz |
| -- |
ATU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.403072 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G., |
| Relator term |
author. |
| 9 (RLIN) |
1037786 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods / |
| Statement of responsibility, etc. |
William G. Zikmund [and others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, OH : |
| Name of producer, publisher, distributor, manufacturer |
South-Western, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 674 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface -- |
| -- |
About the Author -- |
| Miscellaneous information |
Part 1. |
| Title |
Introduction -- |
| Miscellaneous information |
Chapter 1. |
| Title |
The Role of Business Research -- |
| Miscellaneous information |
Chapter 2. |
| Title |
Information Systems and Knowledge Management -- |
| Miscellaneous information |
Chapter 3. |
| Title |
Theory Building -- |
| Miscellaneous information |
Chapter 4. |
| Title |
The Research Process: An Overview -- |
| Miscellaneous information |
Chapter 5. |
| Title |
Ethical Issues in Business Research -- |
| Miscellaneous information |
Part 2. |
| Title |
Beginning Stages of the Research Process -- |
| Miscellaneous information |
Chapter 6. |
| Title |
Problem Definition and the Research Proposal -- |
| Miscellaneous information |
Chapter 7. |
| Title |
Exploratory Research and Qualitative Analysis -- |
| Miscellaneous information |
Chapter 8. |
| Title |
Secondary Data -- |
| Miscellaneous information |
Part 3. |
| Title |
Research Methods for Collecting Primary Data -- |
| Miscellaneous information |
Chapter 9. |
| Title |
Survey Research: An Overview -- |
| Miscellaneous information |
Chapter 10. |
| Title |
Survey Research: Basic Methods of Communication with Respondents -- |
| Miscellaneous information |
Chapter 11. |
| Title |
Observation Methods -- |
| Miscellaneous information |
Chapter 12. |
| Title |
Experimental Research -- |
| Miscellaneous information |
Part 4. |
| Title |
Measurement Concepts -- |
| Miscellaneous information |
Chapter 13. |
| Title |
Measurement and Scaling Concepts -- |
| Miscellaneous information |
Chapter 14. |
| Title |
Attitude Measurement -- |
| Miscellaneous information |
Chapter 15. |
| Title |
Questionnaire Design -- |
| Miscellaneous information |
Part 5. |
| Title |
Sampling and Fieldwork -- |
| Miscellaneous information |
Chapter 16. |
| Title |
Sample Designs and Sampling Procedures -- |
| Miscellaneous information |
Chapter 17. |
| Title |
Determination of Sample Size: A Review of Statistical Theory -- |
| Miscellaneous information |
Chapter 18. |
| Title |
Fieldwork -- |
| Miscellaneous information |
Part 6. |
| Title |
Data Analysis and Presentation -- |
| Miscellaneous information |
Chapter 19. |
| Title |
Editing and Coding: Beginning to Transform Raw Data into Information -- |
| Miscellaneous information |
Chapter 20. |
| Title |
Basic Data Analysis: Descriptive Statistics -- |
| Miscellaneous information |
Chapter 21. |
| Title |
Univariate Statistics -- |
| Miscellaneous information |
Chapter 22. |
| Title |
Bivariate Analysis: Tests of Differences -- |
| Miscellaneous information |
Chapter 23. |
| Title |
Bivariate Analysis: Measures of Association -- |
| Miscellaneous information |
Chapter 24. |
| Title |
Multivariate Analysis -- |
| Miscellaneous information |
Chapter 25. |
| Title |
Communicating Research Results: Report, Presentation, and Follow-Up -- |
| Miscellaneous information |
Part 7. |
| Title |
Video Cases -- |
| Miscellaneous information |
Video Case 1. |
| Title |
Polaroid I-Zone -- |
| Miscellaneous information |
Video Case 2. |
| Title |
WBRU -- |
| Miscellaneous information |
Video Case 3. |
| Title |
Ben & Jerry's -- |
| Miscellaneous information |
Video Case 4. |
| Title |
Fossil--A Watch for Every Wrist -- |
| Miscellaneous information |
Video Case 5. |
| Title |
IBM: Enterprise Resource Planning -- |
| Miscellaneous information |
Video Case 6. |
| Title |
Fisher-Price Rescue Heroes -- |
| Miscellaneous information |
Video Case 7. |
| Title |
Upjohn's Rogaine -- |
| Miscellaneous information |
Video Case 8. |
| Title |
Trading Cards Focus Group -- |
| Miscellaneous information |
Video Case 9. |
| Title |
V8 -- |
| Miscellaneous information |
Video Case 10. |
| Title |
Furniture.com -- |
| Miscellaneous information |
Video Case 11. |
| Title |
The Census Bureau: Census 2000 -- |
| Miscellaneous information |
Video Case 12. |
| Title |
Burke Inc. -- |
| Miscellaneous information |
Video Case 13. |
| Title |
The Walker Information Group -- |
| Miscellaneous information |
Part 8. |
| Title |
Critical Thinking Cases -- |
| Miscellaneous information |
Case 1. |
| Title |
The Atlanta Braves -- |
| Miscellaneous information |
Case 2. |
| Title |
Harvard Cooperative Society -- |
| Miscellaneous information |
Case 3. |
| Title |
Tulsa's Central Business District (A): Developing a Research Project -- |
| Miscellaneous information |
Case 4. |
| Title |
Hamilton Power Tools (A) -- |
| Miscellaneous information |
Case 5. |
| Title |
Middlemist Precision Tool Company -- |
| Miscellaneous information |
Case 6. |
| Title |
EZPass -- |
| Miscellaneous information |
Case 7. |
| Title |
Today's Man -- |
| Miscellaneous information |
Case 8. |
| Title |
Behavioral Science Research of Coral Gables, Florida -- |
| Miscellaneous information |
Case 9. |
| Title |
Tulsa's Central Business District (B) -- |
| Miscellaneous information |
Case 10. |
| Title |
The Greeting Card Study -- |
| Miscellaneous information |
Case 11. |
| Title |
The Evergreen Company -- |
| Miscellaneous information |
Case 12. |
| Title |
Tulsa's Central Business District (C) -- |
| Miscellaneous information |
Case 13. |
| Title |
The Pretesting Company -- |
| Miscellaneous information |
Case 14. |
| Title |
Professional Recruiters -- |
| Miscellaneous information |
Case 15. |
| Title |
Hamilton Power Tools (B) -- |
| Miscellaneous information |
Case 16. |
| Title |
The Cleveland Clinic Foundation in Jacobs Field -- |
| Miscellaneous information |
Case 17. |
| Title |
Flyaway Airlines -- |
| Miscellaneous information |
Case 18. |
| Title |
Wall Street Journal/Harris Interactive Business School Survey -- |
| Miscellaneous information |
Case 19. |
| Title |
Omar's Fast Freight -- |
| Miscellaneous information |
Case 20. |
| Title |
Canterbury Travels -- |
| Miscellaneous information |
Case 21. |
| Title |
United States Postal Service -- |
| Miscellaneous information |
Case 22. |
| Title |
Schonbrunn Palace in Vienna -- |
| Miscellaneous information |
Case 23. |
| Title |
The Business Forms Industry -- |
| Miscellaneous information |
Case 24. |
| Title |
Zagorski Field Services -- |
| Miscellaneous information |
Case 25. |
| Title |
The Multiplex Company -- |
| Miscellaneous information |
Case 26. |
| Title |
Survey on Americans and Dietary Supplements -- |
| Miscellaneous information |
Case 27. |
| Title |
Old School versus New School Sports Fans -- |
| Miscellaneous information |
Case 28. |
| Title |
Fidelity Investments -- |
| Miscellaneous information |
Case 29. |
| Title |
LastDance Health Care Systems -- |
| Miscellaneous information |
Case 30. |
| Title |
Sunbelt Energy Corporation -- |
| Miscellaneous information |
Case 31. |
| Title |
Employees Federal Credit Union -- |
| Miscellaneous information |
Case 32. |
| Title |
Values and the Automobile Market -- |
| Miscellaneous information |
Appendix. |
| Title |
Statistical Tables -- |
| -- |
Endnotes and Photo Credits -- |
| -- |
Glossary of Frequently Used Symbols -- |
| -- |
Glossary of Terms -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| General subdivision |
Research |
| 9 (RLIN) |
320351 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Research |
| 9 (RLIN) |
799130 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b11592448 |
| b |
20-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.403072 ZIK |
| g |
1 |
| i |
A452174B |
| j |
0 |
| l |
smain |
| o |
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$281.30 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ohu |
| -- |
0 |
